Product Marketing Manager – Europe
Intratone is specialised in wireless intercom and access control solutions for collective housing. With our GSM technology we provide simple cloud‑based systems that enable fast installation, real‑time remote management and improved security. Our solutions are designed to make life easier for residents.
Intratone operates internationally, including a dedicated team in the UK, and is part of Cogelec, an international specialist in connected access control solutions.
We are looking for future talents to support the growth of the brand.
Role Overview
The Product Marketing Manager (PMM) is responsible for structuring and driving the European go‑to‑market engine. The role focuses on clarifying value propositions, building reusable go‑to‑market frameworks, and ensuring consistent, high‑quality execution across markets. Sitting at the intersection of product, marketing and local teams, the PMM turns strategy into clear, actionable tools and continuously improves them through structured market feedback.
Key Responsibilities
- Define and maintain clear value propositions aligned with market needs.
- Build a consistent European messaging framework and structure the go‑to‑market model.
- Define or adapt segmentation, customer journeys and funnel logic.
- Ensure consistency and scalability across markets.
- Create and manage launch frameworks (playbooks, readiness checklists, activation guidelines).
- Equip local teams for effective and consistent launches.
- Develop central marketing kits with room for local adaptation.
- Deliver core assets: messaging, sales enablement, campaigns and training.
- Act as the bridge between product teams and local markets.
- Structure and integrate market feedback into product and GTM evolution.
- Ensure alignment between product capabilities and market expectations.
- Monitor competitors across European markets.
- Build clear competitive positioning and actionable insights.
- Define and track key European performance indicators.
- Contribute to dashboards and reporting.
- Coordinate between the London hub and European markets (UK, Germany, Netherlands, ROW).
- Work closely with the Netherlands as a blueprint market to scale best practices.
- Balance central consistency with strong local execution.
Qualifications
- 5 years’ experience in Product Marketing, Go‑to‑Market or similar roles.
- Strong B2B background, ideally in tech, SaaS, proptech or access control.
- Proven experience building and scaling go‑to‑market frameworks.
- Strong strategic and analytical mindset.
- Experience working across multiple markets or regions.
- Comfortable in lean organisations with high ownership.
- Fluent English required; French strongly preferred.
Desired Skills
- Can simplify complex topics into clear, usable frameworks.
- Think in systems rather than one‑off initiatives.
- Know how to structure what works and scale it.
- Collaborate effectively across teams without relying on hierarchy.
- Analytical thinking.
- Ability to turn complexity into clarity.
Working Conditions & Benefits
- Fixed salary + performance‑based bonus.
- Travel allowance.
- Health benefits package.
- Hybrid working model: 2–3 days per week in the office.
Location & Contract
- Permanent full‑time contract in London.
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