We’re looking for a Product Marketer to enable the go-to-market programme, making the product fly off the shelf and connecting product strategy with sales and marketing execution.
Key Responsibilities
- Be the expert on our buyers, who they are, how they buy and who they influence in the buying process
- Become the internal voice of our clients, their challenges, and the problems we solve for them.
- Collaborate with Product Management, Sales, Marketing and Alliance Partner colleagues to develop solutions and positioning that resonates with our target buyer personas and accelerates the buying process
- Develop compelling go-to-market messaging for diverse channels and audiences, covering both broad market and industry-specific perspectives.
- Own the development of collateral, marketing content and sales tools, with the support of Marketing colleagues, in line with the messaging that drives sales and client retention
- Plan go-to-market launches of new product features and manage the cross-functional implementation of the plan.
Requirements
- 3+ years marketing, product marketing or product management with demonstrably keen business acumen
- Ideally, experience in a B2B software company in the HR marketplace
- A firm customer champion, obsessed with living in the minds of our clients
- Experience with sales enablement, CRM and marketing automation platforms
This is a full-time, permanent position, working 1-2 days per week from their offices in London.
Our client offers a competitive salary, excellent benefits, and strong opportunities for career development.
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