Sales Assistant

Company: FRED PERRY LTD
Apply for the Sales Assistant
Location: London
Job Description:

Key Responsibilities

  • Welcome all customers promptly and courteously upon entering the store.

  • Create loyal customers by representing and living the Fred Perry brand values, prioritising excellent service over transactional sales.

  • Support managers, designers, and buyers by providing relevant customer feedback.

  • Help ensure the shop floor and stockroom are well organised, fully stocked, and visually appealing.

  • Adhere to health and safety procedures and contribute to loss prevention by following security protocols.

  • Utilise your product knowledge to discover and address the needs of each customer.

  • Understand the returns policy and use it as a tool to strengthen customer relationships.

  • Foster a cheerful, cooperative, and positive team atmosphere.

  • Deliver friendly and professional communication, both in person and on the telephone.

  • Engage in ongoing learning about the company, products, and retail trends.

Essential Skills and Experience

  • Excellent communication and interpersonal skills.

  • Ability to stay organised and manage tasks in a fast-paced retail setting.

  • Positive, enthusiastic attitude toward the Fred Perry brand and its community.

  • Willingness to learn, adapt, and work within a collaborative team.

  • Availability to work weekends or at least one day per week.

Commitment to Diversity and Equal Opportunity

We welcome applications from people of all backgrounds and are dedicated to ensuring an inclusive and respectful workplace. All CVs submitted will have personal information anonymised to ensure unbiased consideration.

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Posted: June 4th, 2026