Sales Assistant

Company: FAST RETAILING CO., LTD.
Apply for the Sales Assistant
Location: City of Westminster
Job Description:

Role Overview

The Sales Assistant builds a following of loyal customers, acting as a consultant as opposed to a clerk. This means that in addition to following up with customers promptly and appropriately, the Sales Assistant works to establish a rapport that allows them to determine all of their customers’ needs in order to present the appropriate product to meet those needs.

Key Responsibilities

  • Sales Generation
    • Understand key company and personal KPIs, actively seeking to exceed or meet them.
    • Proactively build company and product knowledge to demonstrate understanding to the customer.
    • After closing a sale, monitor all details including shipping, alterations (if applicable) and special requests to ensure customer satisfaction.
    • Continuously enhance sales techniques to drive sales.
    • Comply with all sales related policies and procedures.
    • Take ownership of your role and work to support the store team to achieve goals.
    • Maintain a keen interest in the fashion industry and market trends.
    • Undertake daily tasks as required by the store management team.
  • Customer Service
    • Continuously strive to provide the highest level of customer service.
    • Handle customer enquiries quickly and efficiently and escalated to management where appropriate.
    • Build and maintain client book – ensure that all new client information is captured correctly in the POS system.
    • Resolve all client problems and complaints quickly and effectively, ensuring client satisfaction.
  • Operations
    • Keep selling floor and product neat, organised and stocked.
    • Assist in the maintenance of all inventory in the stockroom and on the selling floor.
    • Assist in all areas of stock, shipping, receiving protocol/policies and all shipping/receiving related paperwork.
    • Participate in inventories.
    • Comply with all Point-of-Sale policies and procedures.
    • Properly execute all relevant register functions.
    • Adhere to work schedule, inclusive of time and attendance.
    • Participate in all relevant training and development seminars, programmes and meetings as directed by store management.
    • Help monitor store security through vigilant customer service and consistent application of store changing room procedures and tagging.
    • Adhere to all internal audit processes and procedures.

Key Skills and Experience

  • Experience of working in a similar position for a premium or luxury brand.
  • Experience of developing customer rapport to drive sales.
  • Dynamic interpersonal and communications skills both verbal and written.
  • Proactive, able to motivate one’s self to meet company expectations.
  • Exceptional time management skills.
  • Demonstrable relationship building skills, able to collaborate and motivate peers.
  • KPI focused, experience of driving sales to meet or exceed commercial targets.
  • Resilient with demonstrable experience of displaying positivity when faced with challenges.
  • Self‑motivated with a drive to succeed.
  • Positive and solutions driven attitude.
  • Excellent attention to detail.

Equal Employment Opportunity Statement

Theory is an inclusive employer, and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.

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Posted: June 4th, 2026