Overview
Join to apply for the Thumbnail Designer role at The Sun.
As a YouTube thumbnail designer, you will be responsible for developing and captivating click-worthy thumbnails that entice our audience to click, watch and engage with our YouTube content. You will be designing for multiple channels, primarily across Sport and Lifestyle, using your creative flair and understanding of YouTube trends to drive higher clickthrough rates and retention.
Responsibilities
- Thumbnail design: Create bold, engaging thumbnails that grab attention, encourage clicks, and reflect the tone of the content. Utilise image design software (Adobe suite) to execute your ideas
- Audience analysis: Continuously research and analyse YouTube trends, audience preferences and competitor thumbnails to stay up to date with best practices and optimise our thumb strategy
- A/B testing: Conduct A/B testing to determine the most effective thumbnails for our videos and iterate on designs based on performance data
- Performance tracking: Monitor CTRs and audience retention metrics associated with your thumbnail designs and make data-driven adjustments
- Brand consistency: Apply existing brand guidelines where required to ensure consistency
- Collaboration: Work closely with video teams to understand the editorial vision and ensure assets complement and elevate the final output
- Efficiency: Deliver high-quality designs quickly in a fast-paced newsroom environment
What we’re looking for
- Creative eye: Strong visual design skills, particularly in layout, typography, and colour for digital platforms, with a relevant portfolio of work
- Attention to detail: Excellent attention to detail and a keen eye for visual aesthetics
- Software skills: Proficiency in Adobe Photoshop and Illustrator (experience with other Adobe Creative Cloud tools is a plus)
- Data obsessive: Adept at analysing data and making data-driven decisions
- Organised & flexible: Able to juggle multiple projects and adapt to changing priorities
- Team player: Comfortable working collaboratively with editorial, social, and production teams
- YouTube fanatic: Passionate about YouTube and digital platforms, with a keen interest and understanding of the wider creator space
About News UK
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. We exist to promote a fair society, freedom of speech and a little bit of fun.
Life at News
Driven by passion and guided by principles, we represent, reflect and reach the nation, telling the stories that matter. We value diversity and are committed to representing the voices of the communities we serve. We champion a culture where everyone has the opportunity to contribute and thrive as we innovate and grow.
At News UK, we support employee networks that foster a collaborative work culture. We offer a range of benefits and development opportunities.
Benefits
- Maternity leave up to 18 weeks full basic salary; paternity leave up to 2 weeks
- Training opportunities with LinkedIn Learning access
- Private medical insurance including coverage for pre-existing conditions
- Discounted gym memberships and wellness options
- Bikes for Work and Electric Car schemes
- Access to exclusive events and discounts, including HarperCollins books and media brand events
- Wellbeing benefits such as EAP, physio/massage and counselling
- Generous pension scheme with employer contributions
- 25 days holiday, plus bank holidays and volunteering days
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive information in a different format or require accommodations, please contact careers@news.co.uk.
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