Senior Acquisition Manager

Senior Acquisition Manager

Location: Central London (Hybrid – office attendance once every two weeks) Salary: £75,000 Reporting to: Head of Marketing

Overview

A well-established global digital marketplace is seeking a Senior Acquisition Manager to lead and scale customer growth across all acquisition channels. This high‑impact role blends strategic ownership with hands‑on execution, and requires a performance marketer who can navigate a mature business with a start‑up mindset. Some adult adverts are included.

Key Responsibilities

• Acquisition Strategy and Ownership
  • Build and maintain a long‑term acquisition roadmap across paid search and social, SEO, AEO, programmatic, affiliates, creator‑led, offline, and emerging discovery platforms.
  • Define audience segmentation strategies and growth hypotheses to improve efficiency and scale.
  • Own channel mix decisions, budgeting, forecasting, and ongoing performance optimisation.
• Execution and Optimisation
  • Lead day‑to‑day execution of acquisition campaigns across digital and offline channels.
  • Use A/B and multivariate testing to optimise landing pages, messaging, bidding strategies, and conversion funnels.
  • Drive improvements in CTR, conversion rate, ROAS, and LTV to CAC ratios.
  • Implement structured experimentation frameworks, documenting learnings and scaling successful initiatives.
  • Take full ownership of the acquisition budget, ensuring strong ROI.
  • Champion the use of AI and automation to increase efficiency and scale.
• SEO and AEO Leadership
  • Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and adaptation to search and AI‑led discovery evolution.
  • Ensure the platform is optimised for both traditional search engines and generative AI environments.
  • Line‑manage and work closely with the SEO and AEO Manager on strategy, roadmap, and performance.
• Analytics and Reporting
  • Define success metrics and build dashboards to track performance across all acquisition channels.
  • Analyse data to identify trends, insights, and optimisation opportunities.
  • Present clear, actionable recommendations to senior leadership, including CAC, ROAS, and funnel performance.
• Cross‑Functional Collaboration
  • Partner with Brand, Product, Technology, BI, and Data teams to optimise messaging, user journeys, attribution, and conversion flows.
  • Represent Marketing in cross‑departmental discussions when required.
• Innovation and Market Awareness
  • Evaluate and implement new acquisition tools, platforms, and ad formats.
  • Explore emerging channels such as AI search engines and creator‑led acquisition.
  • Monitor competitor activity and market trends to identify growth opportunities.

Skills and Experience Required

• Proven experience in acquisition, growth, or performance marketing within a digital or online marketplace environment.
• Strong expertise across paid media, SEO, AEO, experimentation, and funnel analytics.
• Experience building acquisition engines from scratch or scaling channels rapidly.
• Highly analytical with strong Excel or Google Sheets skills.
• Hands‑on, delivery‑focused mindset with comfort operating in fast‑moving, ambiguous environments.
• Excellent communication and stakeholder management skills.
• Leadership experience managing and developing small, performance‑focused teams.
• Marketplace or classified platform experience is desirable.
• Must be open‑minded as adult adverts are included.

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