Sales Director, Expansion (mid – market)
Lead the expansion strategy for mid-market accounts to drive upsell, cross-sell, and renewals.
Location: London
Job Tags: Growth
About The Role
Sales Director For Expansion
Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI.
The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.
As the Sales Director for Expansion, you will lead, develop, and scale a team of Expansion Account Executives responsible for driving growth, adoption, and long term value within our existing mid market customer base (organisations typically under $1B in revenue). Your team will own upsell, cross sell, and renewal motions, ensuring customers expand successfully while maintaining strong retention and account health.
This role is hybrid with minimum 3 days a week in our London office.
What will I be doing:
This role requires a leader who can build a high performing expansion engine—one that is insight driven, customer centric, and commercially disciplined. You will guide your team in identifying whitespace, deepening relationships, and aligning stakeholders around why to expand and why now.
You will also ensure operational rigor across account planning, forecasting, and portfolio management. The ideal candidate is a strategic, consultative sales leader who thrives in multi threaded environments, understands how to drive value realisation, and can coach teams to uncover and convert expansion opportunities while protecting long term customer trust.
Team Leadership & Performance Management
Lead, coach, and develop a team of Expansion Account Executives focused on driving growth within existing accounts
Set clear expectations around account planning, expansion pipeline creation, renewal execution, and quota attainment
Conduct regular 1:1s, account reviews, and forecast inspections to ensure disciplined execution
Build a culture of customer value, commercial rigor, and proactive growth
Expansion Strategy & Portfolio Ownership
Own the expansion strategy for the mid market segment, ensuring alignment to company growth goals
Ensure AEs build and execute robust account plans including whitespace, adoption, stakeholder mapping, and risk mitigation
Monitor portfolio performance and intervene early to remove blockers or accelerate growth opportunities
Drive a balanced approach across upsell, cross sell, and renewals
Sales Process Excellence
Ensure AEs execute a full cycle expansion motion—from opportunity identification through close and renewal
Coach the team on consultative discovery, value articulation, and multi threading across stakeholders
Reinforce strong pricing integrity, negotiation discipline, and commercial judgment
Improve expansion win rates by refining messaging, business case development, and competitive positioning
Pipeline, Forecasting & Operational Rigor
Hold the team accountable for maintaining a healthy pipeline of expansion and renewal opportunities
Drive accurate, data driven forecasting across the portfolio
Ensure strong CRM hygiene, account documentation, and activity management
Prioritize accounts and opportunities based on impact, risk, and strategic value
Customer Engagement & Value Selling
Support AEs in building trusted relationships with existing stakeholders and expanding influence across the buying group
Guide the team in translating adoption, usage data, and customer outcomes into compelling expansion narratives
Participate in strategic customer meetings, QBRs, and executive conversations to advance key opportunities
Ensure expansion is positioned as a natural step in the customer’s maturity and risk reduction journey
Proof of Value (POV) & Expansion Momentum
Oversee POV strategy and ensure success criteria are tied to measurable customer outcomes
Help AEs maintain momentum through complex or multi threaded expansion cycles
Ensure POVs and use case expansions drive urgency, confidence, and commitment
Remove internal and external obstacles to accelerate deal progression
Cross Functional Leadership
Partner closely with Customer Success, Sales Engineering, Renewals, and Product to deliver a seamless customer experience
Participate in QBRs and internal account reviews to identify risks, adoption gaps, and expansion opportunities
Ensure alignment across teams to support value realization, adoption, and long term account success
Provide market and customer insights to Product, Marketing, and CS leadership
What experience do I need:
Proven success leading B2B expansion, account management, or customer growth teams, with a track record of driving upsell, cross sell, and renewals
Experience managing and growing mid market customer portfolios (≤ $1B revenue) with complex stakeholder dynamics
Deep expertise in consultative selling, value articulation, and uncovering new opportunities within existing accounts
Demonstrated ability to coach teams to multi thread, build alignment, and maintain momentum in complex environments
Strong commercial acumen with strength in negotiation, pricing integrity, and business case development
Highly disciplined in account planning, pipeline management, and forecasting
Ability to use data, adoption insights, and customer outcomes to guide strategy and identify expansion opportunities
Strong communication and executive level presentation skills
Working knowledge of cybersecurity, SaaS, or technical solutions, with the ability to guide AEs in positioning offerings within a customer’s broader environment
Proven success operating cross functionally with Customer Success, Product, and technical teams
Resilient, adaptable, and able to balance growth, retention, and customer trust in fast moving environments
Benefits:
- 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service
- Additional day off for your birthday
- Private medical insurance which covers you, your cohabiting partner and children
- Life insurance of 4 times your base salary
- Salary sacrifice pension scheme
- Enhanced family leave
- Confidential Employee Assistance Program
- Cycle to work scheme
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