Head of Champagne

Company: Liberty Wines
Apply for the Head of Champagne
Location: Chinatown
Job Description:

Key responsibilities

Commercial Performance & Market Growth

  • Partner with sales leaders to build and execute plans that identify opportunities and deliver growth for our Agency Champagnes
  • Create compelling, customer-specific proposals and tenders that win business and advance our commercial goals
  • Provide tailored support and high-quality activation for Champagne customers to maximise their success
  • Develop a programme of time in trade, partnerships, events, trips, incentives and other activities that drive sales and ROI
  • Build and leverage a strong network of customers, prospects and opinion leaders to generate insight and opportunity
  • Act as the primary point of contact for all Champagne matters
  • Support the Portfolio team with non-agency Champagnes when required

Brand Strategy & Activation

  • Set annual and multi‑year business plans with our Agency Champagne Houses, covering commercial strategy, brand priorities, A&P budgets and volume forecasts
  • Ensure plans are tailored to market opportunities and risks, creatively activated across multiple touchpoints, and executed to the highest standard
  • Monitor performance and optimise plans to deliver against targets
  • Manage A&P budget reporting, recharge and reconciliation to drive the right commercial outcomes
  • Manage stock and allocations effectively to support growth and protect brand equity

Leadership & Team Development

  • Inspire and lead a high‑performing team, setting clear direction and driving accountability
  • Coach and develop team members to grow their capability, confidence and contribution
  • Build a culture of commercial intensity, shared expertise and a commitment to excellence

About you

  • Relevant experience in the UK wine industry, including good general wine knowledge and experience working with premium on‑trade, independent off‑trade and multiple off‑trade customers
  • Great knowledge of Champagne – the region, the wines and the category
  • Proactive and persuasive with strong prioritisation and ability to influence/network. A strong team leader and manager.
  • Strong commercial awareness. Able to build detailed and robust business proposals and long‑term volume/investment plans. Reviews performance to inform planning.
  • Take a results‑driven, agile approach to marketing. Able to take a strategic approach to setting objectives and building plans and to lead creative, relevant, 360 activation that will generate the biggest impact.
  • Proficient in Excel and PowerPoint
  • French language skills would be a significant advantage

What you can expect

  • 25 days holiday excluding public holidays increasing after 2 years’ service and the option to buy additional days
  • Personal bonus of up to 5% of salary, based on performance against key objectives
  • Company bonus of up to 15% of salary
  • Company pension scheme matching up to 5% of contributions
  • 18 weeks enhanced maternity leave and 4 weeks paternity leave
  • Cycle to work & electric car scheme
  • Healthcare cash plan
  • Employee Assistance Programme
  • Birthday day off
  • Travel insurance
  • Employee wine discount
  • Retail, wellbeing, technology, and travel discounts

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Posted: June 5th, 2026