About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products include SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms, serving hundreds of millions of users and more than one million customers worldwide.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine, and the Philippines. We’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
About pdfFiller Team
We are a passionate and ambitious team of 120+ people on a mission to succeed with our online PDF creator and editor – pdfFiller. pdfFiller helps over 1 million SMB customers complete document-based use cases quickly and easily so they can focus on running their business. It enables SMBs to go completely paperless with seamless document editing and management from any device. pdfFiller saves customers time by providing templates and features tailored for small businesses, including capabilities to manage e-signature workflows and form response collection one at a time or in bulk.
The Role
The VP, Marketing will lead growth of a significant global brand that currently has 1M+ paying customers, 20M+ unique visitors per month and a substantial advertising budget. The role will develop branding and positioning that conveys the value of the pdfFiller platform to its SMB customer base. It will partner closely with product, growth, support and engineering to continue scaling a product-led growth motion and customer experience. The role will leverage pdfFiller’s proprietary marketing engine and have dotted line management of pdfFiller’s 50+ person centralized marketing team.
What You’ll Do
- Lead management of pdfFiller’s PPC and SEO strategies, leveraging the proprietary marketing engine, the marketing budget, and dotted line management of the centralized marketing team.
- Define and evolve pdfFiller’s brand strategy to drive a modern, differentiated market narrative that supports growth.
- Own the integrated marketing strategy and the customer lifecycle across acquisition, activation, retention, and expansion.
- Own product marketing strategy, including positioning, messaging, competitive intelligence, go-to-market planning, and new feature launch execution.
- Lead and optimize PLG motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
- Define clear ICP segmentation and differentiated messaging to strengthen competitive positioning.
- Leverage AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
- Oversee marketing performance metrics including CAC, LTV, funnel conversion, and revenue contribution, ensuring disciplined investment decisions.
- Collaborate with central/shared marketing resources and portfolio marketing leadership to align priorities and maximize impact.
What We’re Looking For
- 10+ years of progressive marketing leadership experience in SaaS, including scaling a business beyond $10M and ideally $100M ARR.
- Proven experience leading PLG strategies, including activation, self-serve conversion, and expansion.
- Strong track record in performance marketing with deep fluency in SaaS unit economics.
- Demonstrated experience incorporating AI or advanced analytics into marketing strategy and optimization.
- Success partnering closely with Product on pricing, packaging, and go-to-market execution.
- Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.
- Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results.
- Experience operating in matrixed or portfolio environments with shared marketing resources.
What We Offer
- Flexible working environment — Our teams operate across the globe. We value in-person collaboration in hubs, but we also embrace remote and hybrid working. You can work from one of our offices or remotely from many countries.
- Competitive compensation and stock options — Salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options.
- Professional growth and learning — We invest in your development through courses, conferences, and access to learning resources, with opportunities for internal mobility.
- Health and well-being — Comprehensive benefits tailored to each country, including health coverage, wellness programs, and quarterly Mental Health Days.
- Family-friendly culture — Flexible arrangements for parents, airSlate Junior Club for kids, family days, and pet-friendly policies to balance work and life.
- Giving back — Charitable initiatives through the airSlate Care programme, including humanitarian aid and matching employee donations.
- Open communication — Transparent dialogue at all levels, with team discussions and company-wide Q&A sessions with the CEO.
EEO and Privacy It is airSlate’s policy to comply with all applicable equal employment opportunity laws and to make employment decisions without unlawful regard to protected bases. If you need an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized for such a request. Where applicable by law, qualified applicants with arrest or conviction records will be considered for employment. Read our Recruitment Privacy Notice to learn how we process your personal information. We may use artificial intelligence (AI) tools to support parts of the hiring process, but final hiring decisions are made by humans. For more information, please contact us.
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