Area Sales Manager – Boilers & Domestic Appliances
Territory: London and Home Counties
Salary: £45,000 – £55,000 + 15% Bonus + Hybrid Car + Benefits
Are you a driven sales professional with experience in the heating, plumbing, or building products sector? We’re looking for an experienced Area Sales Manager to drive sales growth across a portfolio of leading boilers and domestic appliances.
In this field-based role, you will be responsible for developing and managing relationships with both merchant partners and installers, ensuring stock availability, and market share growth across your territory.
Key Responsibilities
- Manage and develop relationships with independent and national merchants.
- Increase sales and market share of boilers and domestic appliances within your territory.
- Build strong partnerships with plumbing and heating installers, contractors, and engineers.
- Deliver product training, promotional activities, and sales presentations.
- Identify new business opportunities and convert prospects into active customers.
- Work closely with merchant branches to maximise stock levels and customer engagement.
- Monitor competitor activity and provide market intelligence.
- Achieve and exceed sales targets and KPI objectives.
The Ideal Candidate
- Proven field sales experience within heating, plumbing, HVAC, appliances, or building products.
- Experience selling through merchants and distribution channels.
- Strong relationship-building and account management skills.
- Commercially aware with a proactive approach to business development.
- Excellent communication, presentation, and negotiation abilities.
- Full UK driving licence.
What’s on Offer?
- Competitive basic salary.
- Uncapped bonus potential.
- Company car or car allowance.
- Pension scheme.
- Ongoing training and career development.
- Opportunity to represent a respected and growing brand.
If you’re passionate about developing customer relationships, driving sales growth, and working with a market-leading product portfolio, we’d love to hear from you.
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