General Manager

Company: Pure
Apply for the General Manager
Location: London
Job Description:

Join the Pure Family as General Manager at Waterloo!

Waterloo | Salary: Up to £44,000 per year

Are you a confident and people-focused leader with a love for fresh food and outstanding service? We’re looking for a General Manager to lead our vibrant team in Pure.

This is a hands-on role where you’ll be at the heart of daily operations — guiding your team, growing talent, and ensuring every customer enjoys a standout pure experience.

We’re looking for someone who has experience leading high-performing teams in a fast-paced hospitality environment and is passionate about motivating others to succeed. At Pure, we live by our values: Thoughtful, Passionate, Inventive, and Generous — and we’re looking for someone who shares them.

What We Offer:

  • Competitive salary up to £44,000
  • Private healthcare
  • Quarterly bonus potential
  • Daily food and drink allowance of £15 (worth £3,600 annually)
  • 28 days holiday, with an extra half-day added each year (up to 32 days total)
  • Clear opportunities for training and career progression
  • Regular team outings and Pure parties

Your Key Responsibilities:

  • Lead, coach, and inspire a high-performing shop team
  • Create an engaging, supportive workplace culture
  • Deliver consistently exceptional customer service
  • Support with recruitment, onboarding, and ongoing development
  • Ensure operational excellence across all areas
  • Uphold food quality and safety standards

About Pure

At Pure, our mission is to bring pleasure back to food on the go. We serve fresh, flavour-packed meals made daily in-house with seasonal ingredients. From energising breakfasts and barista-made coffee to hearty lunches and nutritious snacks, we’re committed to real food that fuels busy lives.

Our team is the heartbeat of our business. We look for individuals who bring positivity, energy, and purpose to their work — and who genuinely care about people and the planet.

Our Values

Thoughtful – We communicate clearly, respect others, and consider our impact

Passionate – We’re proud, motivated, and always bring energy

Inventive – We adapt quickly and find smart solutions

Generous – We support one another and work as a team

Ready to Lead the Way?

If you’re ready to take the next step in your career and join a growing company with big values, we’d love to hear from you. Apply now and become part of something fresh with Pure.

Posted: June 5th, 2026