Head of Paid Social, Lifestyle, London, c. £50-70K + benefits

Paid Social & Performance Lead, Lifestyle, London, SE London

A fast-growing consumer brand is looking for a hands‑on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.

Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative‑led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.

The Role

• Own paid acquisition across Meta, TikTok, Google, Snapchat and X; lead channel strategy, budget allocation, optimisation and reporting.
• Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC.
• Work closely with creative teams to build and iterate high‑performing ads.
• Run structured testing across audiences, creative, placements and bidding.
• Manage international campaign activity across multiple markets.
• Deliver clear forecasting, pacing and performance insight to leadership.

About You

• Strong hands‑on paid social buying experience, particularly across Meta and TikTok.
• Proven track record scaling performance campaigns profitably.
• Deep understanding of direct response and lead generation.
• Commercially minded and highly data‑driven.
• Comfortable working closely with creative and production teams.
• Experience across international markets is highly desirable.
• Exposure to gaming, prize draw or regulated consumer sectors is a plus.

Why Join?

• High‑impact role with real ownership.
• Fast‑paced, performance‑led environment.
• Opportunity to shape acquisition strategy at scale.
• Close collaboration with senior leadership and creative teams.

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