Overview
NET-A-PORTER is seeking a Head of Site Analytics & Optimisation to join the NET-A-PORTER.COM and MR PORTER.COM teams. The role is pivotal in shaping the behavioural intelligence layer for our sites and apps, from data quality and transformation to experimentation, automation and AI-driven customer experiences. The position reports to the Site Trading Director and will work in partnership with Trading, Brand and Customer teams.
Location: Westfield office in Shepherd’s Bush. Department size: 5. Direct reports: 4.
Responsibilities
- Lead and develop a team of analysts, delivering deep-dive analysis and predictive models to understand customer behaviour across NET-A-PORTER and MR PORTER.
- Drive improvements to tagging architecture, tracking strategy, and data quality standards, while centralising fragmented site data into scalable BI solutions through Databricks in partnership with the Head of MarTech.
- Translate weekly trading performance into actionable priorities, identifying immediate opportunities, monitoring requirements, and areas for deeper investigation.
- Deliver monthly insight reporting for senior stakeholders, highlighting behavioural trends, experiment outcomes, and resolving conflicting customer narratives through data-driven recommendations.
- Partner with Customer, Brand, Trading, and Analytics teams to define campaign success metrics, understand product engagement and purchase intent, and connect site behaviour to broader customer lifecycle value.
- Support Site and Customer leadership with roadmap prioritisation through commercial impact analysis, behavioural insights, and continuous interpretation of live performance.
- Lead AI-driven innovation (Google Vertex) across search, recommendations, and site experience, while overseeing end-to-end site and app experimentation governance, including A/B testing, hypothesis development, segmentation strategy, performance measurement, and statistical validity.
Qualifications
- Strong commercial mindset with the ability to connect customer behaviour, site performance, and business outcomes to drive decision-making.
- Deep understanding of behavioural analytics, e-commerce optimisation, and experimentation, including test design, audience segmentation, and performance measurement.
- Highly analytical, with the ability to translate complex data and insights into clear, actionable recommendations.
- Naturally curious and solutions-oriented, with a passion for problem-solving and simplifying complex processes.
- Confident communicator and storyteller, capable of influencing stakeholders and driving alignment across teams.
- Proven experience leading, developing, and motivating high-performing analytics teams within fast-paced, commercially driven environments.
- Strong knowledge of analytics and customer insight platforms, including GA4, Contentsquare, Databricks, Snowplow, BigQuery, and similar tools, with the agility to balance strategic thinking and day-to-day trading priorities.
Benefits
- Competitive salary and pension scheme with company contributions.
- Access to an employee portal with discounts on attractions and entertainment.
- Staff discount and exclusive staff sales.
- Private healthcare for you and your family.
- Flexible working arrangements.
- Opportunity to join a fun and caring team that supports each other.
Employment Information
Experience Level: Mid-Senior level. Workplace Type: Hybrid.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
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