Head of Acquisition

Head of Digital / Head of Acquisition

BettingJobs is working with a UK focused sports betting company. They are a UKGC licensed operator who are looking for a Head of Digital / Head of Acquisition to join their team on a remote basis within the UK.

Key Responsibilities

• Develop and execute the digital marketing and acquisition strategy for the UK market.
• Lead performance marketing across PPC, Paid Social, Programmatic, Display, SEO, and Affiliates.
• Manage and optimise the marketing budget with a strong focus on ROI, cost-per-acquisition, and lifetime value.
• Oversee the performance and output of external partners.
• Drive a rigorous test-and-learn approach across creative, landing pages, channels, and audience segments.
• Ensure all digital acquisition activity meets UKGC regulatory requirements and ASA/CAP guidelines.
• Collaborate closely with Product, CRM, Analytics, and Compliance teams to ensure a seamless customer journey and compliant acquisition environment.
• Monitor and report on campaign performance, channel attribution, and overall acquisition KPI trends.
• Identify new growth opportunities, channels, technologies, and partnerships.

Requirements

• Proven experience leading digital or acquisition strategy for a UK-focused sports betting, iGaming, or highly regulated digital brand.
• Strong analytical mindset with hands‑on experience driving performance across core digital channels.
• Deep understanding of UKGC requirements and responsible gambling marketing standards.
• Excellent stakeholder management skills, with experience overseeing agency partners.
• Data‑driven, commercially focused, and comfortable owning the acquisition budget.
• A strategic thinker who’s also comfortable rolling up their sleeves when required.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Gambling Facilities and Casinos

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