Overview
Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition.
This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey. You’ll play a key role in delivering best-in-class influencer activations across Europe — helping to future-proof the client’s business as part of Publicis’ Power of One model, which unites media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences.
You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact.
The global team spans 70+ markets, all working with one shared vision: To build a better today, for tomorrow.
Responsibilities
Leadership & Delivery
- Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.
- Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.
- Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.
- Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.
Strategy & Collaboration
- Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.
- Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.
- Support in the development of the PCA (Post-Campaign Analysis) and continuous improvement of influencer programs.
Innovation & Industry Leadership
- Stay ahead of creator culture and platform trends to ensure activations remain cutting-edge and relevant.
- Build and nurture strong relationships with influencers, creators, and agencies across markets.
- Contribute to innovation workshops, best-practice frameworks, and ongoing thought leadership within the influencer and creator space.
Qualifications
- Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.
- Deep understanding of creator ecosystems, social platforms, and influencer marketing best practices.
- Proven ability to lead large-scale activations across multiple markets.
- Strong background in talent management, negotiation, and relationship building with influencers and creators.
- Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.
- Strong project management skills with high attention to detail, organization, and quality assurance.
- Experience with influencer and content management platforms (e.g., CreatorIQ, Traackr, or Tagger) preferred.
- Passion for innovation, creativity, and the evolving influencer landscape.
- Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.
Additional Information
Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives.
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.
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