Senior Paid Media Executive

Protein Works is a brand people genuinely love—strong retention, engaged community, and product quality that earns trust. We want someone to add fuel to that fire! The business is investing in paid performance as a core growth lever, and this role has real visibility and influence. This role supports paid performance across key acquisition channels—with a particular focus on TikTok and Meta—driving efficient new customer acquisition while protecting contribution margin.

What You’ll Own

• Support and develop to lead our TikTok Ads end-to-end: strategy, creative briefing, audience build, bidding, and performance reporting
• Drive new customer acquisition across Meta and TikTok within CAC and ROAS targets set against contribution margin
• Support delivery of a structured testing cadence across creatives, hooks, formats, and audiences—turning learnings into repeatable wins
• Manage daily budget pacing and optimisation across campaigns to maximise efficiency and volume
• Brief creative assets rooted in performance data—you understand what works and can articulate why to the content team
• Own weekly performance reporting with clear commentary on what’s driving results and what changes you’re making
• Monitor competitor activity and platform trends—particularly on TikTok—and bring relevant insights back to the team

What Success Looks Like

• CAC and ROAS remain within target as spend scales
• TikTok becomes a material acquisition channel within 6 months
• A clear testing framework is in place with documented learnings that inform creative and strategy
• Weekly reporting is proactive, not reactive—flagging issues before they become problems
• You’re briefing creative that is grounded in data, not gut feel

Skills & Experience

Must‑Have

• 1 year hands‑on paid social experience (Meta essential)
• Demonstrable TikTok Ads experience—managed campaigns and can talk through results
• Comfortable with performance metrics: CAC, ROAS, CPM, CTR, contribution margin
• Experience briefing creative assets and understanding the link between creative and performance
• Analytical—live in dashboards and know how to translate data into action
• DTC or e‑commerce background

Nice‑to‑Have

• Experience in health, nutrition, or FMCG
• Exposure to Google Ads or Shopping
• Familiarity with attribution tools
• Experience with A/B testing frameworks

Behaviours & Traits

• Owns outcomes, not just outputs—if CAC is drifting, you’re already on it
• Tests with intent—structured, hypothesis‑led, not random experimentation
• Moves fast but doesn’t cut corners on analysis
• Commercially minded—understands that revenue without margin isn’t success
• Proactively communicates; doesn’t wait to be asked for updates
• Curious about platform changes, creative trends, and what competitors are doing

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