Overview
We’re Hiring: Digital Marketing Manager. Aquilo Recruiting is partnering with Ideal Heating to find a talented and driven Digital Marketing Manager to join their growing team. This is a fantastic opportunity for a digital specialist who thrives on data, customer journeys, and delivering impactful campaigns across multiple channels. The role is hybrid – one day from home and 4 days in the office at Hessle.
About the Role
Reporting to the Head of Digital Analysis & Research, you’ll take ownership of developing, delivering, and optimizing digital marketing activity across the business. You’ll play a key role in shaping how the brand connects with both installers and consumers—driving engagement, loyalty, and growth through smart, data‑led marketing.
What You’ll Be Doing
- Lead CRM marketing activity via HubSpot, building automated workflows and customer journeys
- Design lifecycle campaigns across acquisition, onboarding, engagement, and retention
- Support and enhance the installer loyalty scheme through targeted communications
- Manage segmentation and personalization strategies to maximize engagement
- Deliver email campaigns and integrated digital activity (SEO, website, paid media)
- Optimize website content and landing pages to drive leads and conversions
- Analyze performance data to continuously improve campaigns and customer experience
- Collaborate with internal teams and external agencies to deliver best‑in‑class digital output
What We’re Looking For
- 5+ years’ experience in digital marketing
- Strong CRM experience (HubSpot, Salesforce or similar)
- Proven ability to build automated campaigns and customer journeys
- Solid understanding of SEO, email marketing, paid media, and web optimization
- A data‑driven mindset with strong analytical skills
- A proactive, organized approach with the ability to manage multiple projects
Why This Role?
This is more than just a marketing role—it’s an opportunity to shape digital strategy within a well‑established, forward‑thinking organization. You’ll have the chance to influence customer experience, drive innovation, and make a measurable impact on business growth.
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