The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re‑waxing and repairs (first introduced in 1921) and Barbour Re‑Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview: European Marketing Associate
We are seeking a European Marketing Associate to join our Global Distributors department. In this role, you will provide critical marketing support for the European global distributor market, reporting directly to the Marketing Manager EU. You will play a key part in planning and executing brand‑integrated campaigns and social communications that resonate across our European territories.
The role is based at our Holford Mews office in London and the expectation is 4 days in the office and 1 day of home‑working.
Essential Duties and Responsibilities
- Support and assist in planning and execution for all marketing activations, social communications, and brand integrated marketing campaigns.
- Follow through on marketing materials according to established plans and strategies.
- Assist in preparing monthly marketing reports, budget exercises, regular tracking reports, and campaign planning.
- Work with global, internal, and external partners to drive execution excellence and ensure timely delivery.
- Maintain close liaison with internal departments and strategic business partners.
- Monitor social media, market trends, and the competitive landscape.
- Perform general administrative tasks for the marketing department.
- Conduct yourself in line with Barbour Values and Health & Safety standards.
Skills and Experience
- University graduate or comparable hands on experience in consumer and retail or social media marketing specifically within European markets.
- Strong knowledge of brand marketing and digital marketing.
- Digital savvy with the ability to stay ahead of social media trends.
- Experience working with clothing lifestyle brands across Europe is ideally preferred.
- Strong time and project management skills with high attention to detail.
- Excellent verbal and written communication in English for cross‑functional collaboration with another European language being a huge advantage.
- Self‑motivated with a flexible approach to workload and a genuine interest in fashion and premium brands.
- Discretionary Company bonus scheme
- Staff shop
- 25 days holiday as standard increasing with length of service plus bank holidays
- Access to training and development activities to support your career development
- Free onsite parking
- Subsidised canteen
- Operate hybrid & flexible working
- 4pm finish on a Friday
- Refer a friend bonus scheme
- Reward & Recognition Program
- Length of Service Rewards
Note
In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
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