Senior Social Media Manager

What you’ll be doing

This is a senior position at the centre of everything we do on socials. You’ll own Free Soul’s social media strategy across all platforms – leading a team, shaping the editorial direction, and being directly accountable for performance. You’ll connect the dots between content, community, and commercial growth. Your work won’t just look good – it’ll move the business.

• Own and evolve the end-to-end social media strategy across Instagram, TikTok, LinkedIn, YouTube – and whatever’s next
• Lead and develop a small social team, setting standards, managing workflows, and creating an environment where creative and commercial thinking coexist
• Define channel strategy and content frameworks that ladder up to brand and revenue goals
• Be the analytical heartbeat of the team – owning performance reporting, identifying what’s working and what’s not, and translating data into clear direction
• Connect social performance directly to commercial outcomes: customer acquisition, retention, and product launches
• Collaborate cross-functionally with brand, creative, partnerships, and retention to align social with wider business priorities
• Drive content ideation and set the creative vision – from polished campaigns to reactive, lo‑fi moments
• Lead community strategy: growing and deepening our connection with the Free Soul audience
• Stay ahead of platform and cultural trends, bringing strategic recommendations to the table – as well as reactive ideas
• Champion our tone of voice and visual identity at every touchpoint
• Build a culture of test, learn, and iterate within your team

What we’re looking for in you

• 5+ years in social media, with at least 2 in a senior or lead role – ideally in a fast‑paced consumer brand
• Proven track record of driving measurable growth and engagement across multiple social platforms
• Experience managing or mentoring a team – you lead by doing and by developing others
• Deeply data‑literate: you live in analytics tools, you know your KPIs, and you use performance insight to drive decisions – not just to report backwards
• Clear understanding of how social contributes to commercial performance: CAC, retention, conversion, and revenue impact
• A creative eye and a strategic brain – you know why something works, not just that it does
• Strong understanding of brand tone, voice, and community building
• Comfortable with content creation tools (CapCut, InShot, Canva, Adobe suite etc.) and confident directing others in their use
• Experience with product launch strategies and cross‑functional campaign coordination

You’ll thrive here if you’re

• A strategic thinker who also loves to get into the detail – you can zoom out and zoom in
• Commercially curious and always asking “what does this mean for the business?”
• A clear and confident communicator – with your team, with stakeholders, and in a brief
• Obsessed with culture, trends, and what’s next – but grounded enough to know when to act and when to wait
• Ready to take ownership in a high‑impact role where your decisions genuinely shape the brand
• Open to honest feedback and committed to building a team culture of the same
• Proud of your work and the work of your team – from concept to completion
• Passionate about building something with real purpose and a real audience

What you’ll get in return

• Flexible hours with core hours 10:00–16:00
• Hybrid working – 3 days in the office, 2 at home
• Work from anywhere for 2 weeks a year
• 25 days holiday + bank holidays + your birthday off
• Enhanced Family Leave
• Free Soul product pantry in the office, plus your monthly essentials delivered to your door
• 30% friends & family discount
• Pension plan
• Vitality health insurance
• Team socials, lunch & learns, and internal events

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