Senior Marketing Analyst

Job Title: Lead Econometrician

Location: London (Hybrid)

Company: Leading Fintech Company

Salary: Up to £75,000

Our client, a pioneering fintech company based in London, is seeking a Lead Econometrician to drive the development of their next-generation marketing intelligence solutions. This is a fantastic opportunity for a highly skilled professional to lead econometric projects and contribute to the company’s data‑driven decision‑making processes.

Role Responsibilities:

• Lead the creation and implementation of the next-generation Marketing Mix Modelling (MMM) solution.
• Deploy and maintain econometric models across various brands and markets, ensuring robust performance and scalability.
• Manage end-to-end project delivery, ensuring all key business questions are effectively addressed.
• Collaborate with internal stakeholders, support functions, and external partners to ensure seamless project execution.
• Support the growth and development of a best‑in‑class internal MMM team by fostering a culture of excellence in econometrics.
• Drive marketing efficiency improvements through optimisation and scenario planning initiatives.
• Build and maintain marketing optimisation tools, interactive dashboards, and process automation to enhance econometrics capabilities.

Required Skills and Experience:

• 3-4 years of MMM experience in a media agency, consultancy, or relevant in‑house role.
• Strong academic background with a numerate degree (Mathematics, Statistics, Economics, Computer Science).
• Proficiency in Python or R, SQL, and advanced Excel skills for modelling, data processing, and analysis.
• Proven experience in leading econometric projects and mentoring junior team members.
• Strong stakeholder management skills, with the ability to present complex data insights effectively.
• Familiarity with the media planning and buying landscape, and an understanding of how MMM drives effective marketing strategies.

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