Area Sales Manager – North – BD/WF

Company: Crown Lift Trucks UK
Apply for the Area Sales Manager – North – BD/WF
Location: Bradford
Job Description:

Role

Reporting to the Branch Sales Manager, you will drive the growth of a sales territory and provide excellent customer service to businesses across diverse sectors. Existing client portfolio is in place; success relies on 80% new business development and 20% account management of Crown customers.

Responsibilities

  • Lead all stages of the sales process: prospecting, appointment setting, customer presentations and demonstrations, and closing deals.
  • Plan and manage the territory efficiently to maximize results.
  • Adopt a consultative approach, developing thorough understanding of each prospect’s operations to identify opportunities for new and expanded business.
  • Build strong presentations and face‑to‑face customer engagement.

Skills and Experience

  • 3 years sales experience, ideally within the materials handling sector.
  • Strong new‑business development skills.
  • Excellent customer‑management skills for building long‑lasting relationships.
  • Personable; ability to build strong relationships.
  • Strong presentation and customer‑facing skills.
  • Commercial acumen: need identification, market awareness, competitor awareness.
  • Proficient with Microsoft Office (Excel, Word, PowerPoint) and cloud‑based CRM systems.
  • Excellent organisational skills – territory planning, time management, and meeting deadlines.
  • Ability to meet targets by maximising upsell and cross‑sell opportunities.
  • Ability to absorb client information and communicate product features and benefits.
  • KPI‑driven.
  • Full UK driving licence.

Benefits

• Highly competitive salary with excellent commission.

• 25 days holiday.

• Company car and fuel card.

• Company pension.

• Personal benefits such as discount scheme and Tell Us Health.

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Posted: June 6th, 2026