General Manager- Birmingham City Fc – Birmingham,

General Manager – Birmingham City FC, Birmingham

Full-Time / Permanent

Up to £70k + excellent benefits including healthcare, wellbeing support, 23 days’ annual leave plus bank holidays, life assurance, meals on duty, and more.

About Levy

Levy is a leading global hospitality partner dedicated to elevating experiences. Trusted by iconic venues and sporting institutions, we design and deliver unforgettable guest moments that prioritise people and the planet.

The Role

• Collaborate closely with club leadership and Levy stakeholders to define and deliver clear, measurable strategic plans.
• Position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio, piloting new concepts, technology, and fan experience innovations.
• Maintain a structured, data‑led, and results‑driven approach with a focus on continuous improvement.
• Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard.
• Lead planning and delivery of capital projects, fan experience enhancements, and future‑facing initiatives aligned to the Sports Quarter vision.
• Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi‑outlet stadium environment.
• Ensure full operational readiness across high‑volume matchdays, premium hospitality, conferences, and large‑scale external events.
• Lead the continuous evolution of retail, bar, and hospitality concepts to ensure industry‑leading fan and guest experiences.
• Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces.
• Drive a fan‑first, experience‑led culture across all teams and touchpoints.
• Maintain best‑in‑class quality, presentation, and service standards aligned with brand and global benchmarks.
• Oversee supplier and partner relationships to ensure quality, innovation, and cost control.
• Lead health & safety and compliance across all areas of the operation.
• Act as the senior operational link between the club, Levy, partners, and internal teams.
• Build and lead a high‑performing, scalable team structure across permanent and event‑based workforce.
• Develop and execute recruitment, training, and deployment strategies for high‑volume operations.
• Create an engaged, high‑energy culture centred on pride, accountability, and delivering exceptional fan experiences.
• Drive performance through clear KPIs, coaching, and succession planning.
• Ensure strong, consistent communication across all levels and functions.
• Recognise and reward performance while fostering long‑term talent development.
• Maintain full HR, legal, and compliance standards.
• Hold full accountability for financial performance across a complex, multi‑channel F&B operation.
• Treat the stadium as a multi‑channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events.
• Partner with Finance to deliver robust forecasting, budgeting, and P & L management.
• Drive revenue growth through innovation, commercial strategy, and enhanced guest experience.
• Continuously identify opportunities to increase spend per head while protecting margin and quality.
• Build strong commercial awareness and accountability across all departments.

Qualifications & Experience

• Proven senior leadership experience in large‑scale, multi‑site or complex F&B operations.
• Strong background in stadiums, arenas, or high‑volume event environments.
• Experience managing diverse, multi‑channel hospitality operations.
• Demonstrated ability to operate at scale and deliver against benchmark or best‑in‑class standards.
• Strong stakeholder management, including working with club executives, partners, and external brands.
• Passion for people development and building high‑performing teams.
• Strong food, drink, and hospitality expertise.
• Track record of delivering innovation, change, and business growth.
• Commercially astute with full P & L accountability.
• Excellent communication, influencing, and leadership skills.
• Resilient, adaptable, and solutions‑focused.
• Flexibility to work evenings and weekends aligned to the football calendar.

Benefits

• Competitive salary with bonus and full benefits package.
• 23 days’ holiday + bank holidays + birthday off + holiday purchase scheme.
• Healthcare & wellbeing support (Aviva Digicare, Medicash).
• 24/7 Employee Assistance Programme.
• Enhanced family leave benefits.
• Discounts on shopping, entertainment, and fitness memberships.
• Pension scheme & life assurance.
• Ongoing training and career development.
• Meals on duty.

Why Join Us

Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs to deliver world‑class hospitality. This is a unique opportunity to shape a flagship operation within a transformative club environment, working at the forefront of fan experience, innovation, and large‑scale hospitality.

You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.

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