Senior Analyst, Marketing Enablement

About the Role

We are seeking a hands‑on Salesforce Marketing Cloud (SFMC) practitioner to join our marketing enablement team as a Senior Analyst, Marketing Enablement. The role delivers personalised, data‑driven customer experiences across digital channels using SFMC, Account Engagement and Marketing Cloud Personalisation, while supporting web and tracking initiatives.

Key Responsibilities

• Execute and maintain core SFMC components – Contact Builder, Data Extensions, Email Studio, and data relationships.
• Configure, troubleshoot, and optimise SFMC Personalisation assets, including behaviours, events, user profiles, recipes, campaigns, templates, experiments, and real‑time decisioning logic.
• Support Pardot/Account Engagement execution: form handlers, email templates, tracking, and landing pages.
• Collaborate with data, CRM, web, and technology teams to establish data flows, troubleshoot issues, and refine segmentation and targeting logic.
• Own and enhance JavaScript‑based tracking implementations for behavioural data collection, updating vendor‑built scripts as required.
• Work with activation, CRM, data, and web teams to provide technical recommendations, translate business requirements into implementable solutions, and improve processes across our MarTech stack.
• Maintain JavaScript tracking scripts, support HTML, AEM, and web integration changes for personalisation activation, including validation of UTMs, custom events, cookies, iframes, pixels, and data‑layer pushes.
• Document solutions and process improvements to support best practice and platform adoption.

Qualifications & Experience

• Proven hands‑on experience in SFMC, Pardot/Account Engagement, or related MarTech platforms.
• Experience supporting SFMC Personalisation, Contact Builder, Email Studio, and campaign execution.
• Practical experience with data integration, tracking setup, and behavioural data capture.
• Experience with browser developer tools and structured script change management.
• Knowledge of cookies, UTMs, pixels, web tracking, event capture and customer behaviour data.
• Understanding of GDPR, consent management platforms (CMPs) and compliant tracking practices.
• Familiarity with Salesforce Data Cloud, Adobe Analytics, Google Tag Manager, AEM components and front‑end integration patterns.
• Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials.
• Strong communication skills and ability to collaborate effectively with marketing, data, CRM, and web teams.
• Detail‑oriented, curious, and comfortable troubleshooting across platforms and data flows.
• Ability to balance technical execution with business needs.

Benefits & Inclusion

• Company‑provided healthcare
• Competitive annual leave allowance
• Flexible working options, including hybrid working arrangements
• Generous pension provisions
• Income protection
• Health and wellness benefits
• Volunteering days
• Enhanced parental leave
• Life insurance

Applicants who opt in to the Disability Confident Scheme may be offered an interview.

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