Senior Influencer Manager (AU)

Senior Influencer Manager

Based in Sydney and reporting directly to the APAC Lead for Creators, Affiliates, Influencers and Talent (CAIT), you will command the regional strategy, architect breakthrough programs for major global brands, and act as the ultimate connector between top‑tier talent and creative execution.

Responsibilities

• Architect end‑to‑end influencer strategies that turn client business briefs into culturally relevant, high‑impact social campaigns across TikTok, Instagram, and emerging platforms.
• Command the talent discovery lifecycle, using an out‑of‑the‑box perspective to spot, vet, and secure high‑impact UGC creators, influencers, and tier‑one celebrities.
• Lead and negotiate high‑value commercial terms, complex rights usage agreements, and master service contracts while protecting agency health.
• Build and scale platform‑specific shooting guides and content principles that ensure creator assets remain fiercely authentic while building massive brand equity.
• Collaborate seamlessly with cross‑functional leads in Creative, Strategy, Project Management, and Media to establish integrated campaign frameworks and virtual labs for product presentations.
• Champion and elevate the output of junior talent across the team, providing active mentorship, coaching, and a positive team atmosphere built on empathy.
• Drive growth by proactively identifying client business gaps and selling through incremental influencer activations that yield clear performance outcomes.
• Act as the primary strategic voice and escalation point for senior clients, presenting polished, high‑standard recommendations that inspire absolute confidence.

Your Experience

• 5+ years of dedicated experience managing influencer marketing, creator relations, or social strategy, specifically anchored within an agency or fast‑paced digital environment.
• Deep, insider familiarity with the Australian UGC creator and influencer landscape across all tiers from micro‑creators to top‑tier entertainment celebrities.
• Advanced talent negotiation, commercial scoping, and contract management.
• Mastery of digital architecture, social media platform mechanics, and content briefing workflows.
• Strong client relationship building and strategic pipeline planning.
• Influencer campaign management from briefing through to implementation, tracking and reporting.
• Proven experience managing, mentoring, and developing junior team members in complex, cross‑functional environments.
• Exceptional presentation, written, and verbal communication skills with a natural ability to command senior stakeholder rooms.
• Bonus: If you are a creator or KOL yourself with hands‑on production or community management experience.

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