PPC specialist

Location: Birmingham (hybrid, 2 days WFH)

The Opportunity

A leading digital marketing agency based in Birmingham is looking for a PPC Specialists to join its growing Paid Media team. This is an exciting opportunity for someone with approximately 1-4+ years of paid search experience who is passionate about driving performance through Google Ads and Microsoft Ads.

Working closely with experienced Paid Media leaders and a wider team of digital specialists, you will be responsible for planning, implementing, optimising and reporting on paid search campaigns for a diverse portfolio of clients across multiple sectors.

Key Responsibilities

• Manage and optimise Google Ads and Microsoft Ads campaigns across a portfolio of client accounts.
• Develop and implement paid search strategies designed to improve performance and achieve client objectives.
• Monitor campaign performance, budgets and KPIs, making data-driven recommendations for improvement.
• Conduct keyword research, search term analysis and negative keyword management.
• Create and test ad copy, extensions and campaign structures to maximise results.
• Work collaboratively with digital specialists across SEO, Paid Social, Analytics and Client Services teams.
• Produce regular performance reports and present insights and recommendations to clients.
• Build strong client relationships through proactive communication and strategic guidance.
• Support client retention and growth through consistently delivering high-quality campaign performance.
• Stay informed on industry trends, platform updates and emerging opportunities within paid media.

Skills & Experience

• 1–4+ years’ experience managing PPC campaigns.
• Hands-on experience with Google Ads and/or Microsoft Ads.
• Strong understanding of Search, Shopping and Performance Max campaigns.
• Experience with Google Analytics 4 (GA4) and conversion tracking.
• Working knowledge of Google Tag Manager.
• Strong analytical skills with the ability to interpret performance data and identify optimisation opportunities.
• Proficiency in Excel or Google Sheets, including data analysis and reporting.
• Experience using Looker Studio (formerly Data Studio) to create reports and dashboards.
• Excellent communication and client-facing skills.
• Experience with Google Merchant Center and product feed management.
• Familiarity with Google Ads Editor, automated rules and bulk campaign management.
• Exposure to Google Ads Scripts or campaign automation tools.
• Experience using CRO and user behaviour tools such as Hotjar or Microsoft Clarity.
• Google Ads certifications.
• Experience working on ecommerce accounts.

What’s on Offer

• Opportunity to work with a diverse range of national and recognised brands.
• Structured career development and ongoing training.
• Clear progression opportunities within a growing agency environment.
• 25 days annual leave plus bank holidays.
• Regular team socials and company events.
• Supportive and collaborative culture focused on professional growth.
• Access to industry-leading tools, technology and learning resources.

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