Internal job title: Head of Coaching
(Coaching Division – East Yorkshire Buses)
Location: Multi-site (East Yorkshire & wider region)
Full-time, permanent
Lead, grow and shape the future of our coaching business
At East Yorkshire Buses, part of the Go-Ahead Group, we’re proud to deliver high-quality, reliable transport services that connect communities and support local economies.
We’re now looking for a Head of Coaching / Area General Manager to lead our Coaching Division – a senior leadership role with responsibility for six coaching businesses across the region.
This is an exciting opportunity to take full ownership of a growing operation, driving commercial performance, operational excellence and a strong people-focused culture.
About the role
Reporting to the Managing Director, this role provides strategic and operational leadership across the coaching division, ensuring high standards of safety, service delivery, and performance.
You will lead a team of General Managers, working across multiple sites to:
• Deliver sustainable growth
• Drive operational efficiency
• Create a consistent, high-quality customer experience
What you’ll be responsible for
• Leading and developing a multi-site coaching operation across six business units
• Driving commercial performance, including revenue growth, margin delivery, and cost control
• Ensuring safe, compliant, and efficient operations across all locations
• Building capability and accountability within site leadership teams
• Identifying and delivering growth opportunities, including contracts, private hire, and partnerships
• Overseeing fleet utilisation, resource planning and operational delivery
• Leading employee engagement, communication and culture across dispersed teams
• Acting as a senior representative with clients, stakeholders, and local authorities
What we’re looking for
This role will suit an experienced leader with a strong track record in operational leadership and commercial performance.
You will bring:
• Proven experience leading regional or operations across more than one site
• Strong commercial and financial acumen
• Ability to balance strategic thinking with hands-on delivery
• Experience developing high-performing teams
• Confidence managing stakeholders and external partners
Experience:
• Experience in the coach sector
• Significant experience in an operational leadership role
• Experience managing budgets, performance and growth
• Strong people leadership experience across dispersed teams
• Knowledge of regulatory and compliance requirements (e.g. PSV operations)
• CPC qualification (or willingness to work towards)
Why join us?
• Be part of a business that makes a real difference to communities
• Lead a diverse and growing coaching operation
• Join a supportive and ambitious senior leadership team
• Opportunity to shape the future of the division and drive growth
• Access to development opportunities across the Go-Ahead Group
Our commitment to inclusion
At East Yorkshire Buses, we are committed to creating an inclusive workplace where everyone feels valued and supported. We welcome applications from candidates of all backgrounds and experiences.
Apply now
If you’re ready to take on a senior leadership role where you can make a real impact, we’d love to hear from you.
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