International Strategic Planning Director – On Running
London
International Strategic Planning Director
Hearts & Science International, we help clients turn change into competitive advantage—connecting audience insight, culture, data and creativity to deliver smarter, faster growth worldwide.
The role
As our Strategic Planning Director, you’ll translate complex brand and business challenges into clear, actionable communication activities. You’ll lead the creation of work from end‑to‑end—from brief, to audience insight to communications strategy through to activation and measurement—working with a team of specialists to ensure our work creates commercial impact for our clients.
What you’ll do
- Partner with global and regional stakeholders to define clear strategic direction in response to client briefs
- Create integrated communication frameworks across brand, performance and always‑on activity
- Build global audience and journey frameworks using data, research and cultural insight
- Translate strategy into precise, platform‑ready plans and digital activation with clear measurement
- Identify opportunities to innovate in data application, emerging technology, media formats and partnerships
- Turn data into compelling narratives, identifying opportunities for continuous improvement
- Coach and collaborate, elevating planning excellence across the network
What you’ll bring
- Significant agency experience with global clients
- Strong expertise in audience strategy, journey planning and digital activation
- Proven ability to deliver clear, compelling strategic recommendations
- Fluency across platforms, tools and measurement approaches
- A collaborative, curious mindset with strong emotional intelligence
- Experience leading cross‑market strategy with sensitivity to cultural nuance
You’ll work at the centre of a connected global network, with access to leading tools, talent and learning. We support your growth with tailored development, exposure to diverse markets, and the opportunity to shape work that truly makes an impact.
About the Agency
Hearts & Science, part of Omnicom Media, is one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.
How We Work
We have a hybrid working model (three days in the office, two days working remotely) to meet the needs of both our people and our business. Our standard working hours are 9:30 – 17:30, with flexibility around core hours of 10:30 – 16:30.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard and well‑represented.
EEO Statement
OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability or pregnancy and maternity.
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