Overview
At Frasers Group, we’re building a high-performance digital trading environment where results matter and our people are supported to deliver them. We operate at pace, make data-led decisions, and give our teams the tools, ownership and backing to continuously improve and win. This is a place for ambitious digital trading and ecommerce professionals who want both challenge and support.
Through digital innovation and unique store experiences, we serve our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we elevate the retail experience through our ecosystem of brands including Sports Direct, FLANNELS, USC, Frasers and GAME.
Why Join Us?
At Frasers Group, we fear less and do more. We’re a business built on high expectations, fast decision-making and continuous improvement. We invest in our people to ensure they have the support, capability and clarity to deliver. Whether through exposure to large-scale campaigns, access to best-in-class tools, or collaboration with experienced trading and ecommerce specialists, you’ll be set up to perform and develop at pace.
Our Values
- Think without limits – Think fast, think fearlessly
- Own it and back yourself – Take accountability for performance and outcomes
- Be relevant – Stay close to the customer, the data and the market
Role Summary
Are you ready to join the Fearless? This role offers the chance to define, own and execute a strong digital trading strategy. You will manage and lead a trading team, driving digital sales through commercial strategic planning, initiative building and operationalisation of our digital fascias.
Responsibilities
- Accountable for managing the day‑to‑day trading and execution of multiple websites
- Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met
- Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors and customer behaviour
- Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar
- Lead the delivery and reporting of all on‑site promotions and content activity
- Define and manage a forward‑looking, longer‑term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps
- Work with the digital marketing team to ensure product and trading strategies are supported by the digital marketing strategy for all channels
- Work with optimisation team to support the customer journey and all campaigns and promotions to drive successful KPIs
- Work with brand marketing team to ensure assets are commercial and report back on asset performance
- Coordinate the development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion
- Accountable for improving product content, supporting teams to resolve any issues quickly to optimise sales
People Management
- Demonstrate strong leadership and extensive people management skills
- Set clear objectives, goals and development plans
- Build an effective and motivated team that works as more than a collection of individuals
- Be an active and positive contributor to the team, contributing to the overall digital strategy
- Represent the Digital Trading Team across the wider business, ensuring digital KPIs are understood and achievable for all
Qualifications
- Valid working rights for the UK
- Fluency in either French, Dutch, German, Spanish, Danish (both written and verbal)
- Analytical with strong reporting skills, advanced Google Analytics, Contentsquare and Excel
- Experience working within e‑commerce platforms
- Experience driving both day‑to‑day improvements and larger strategic projects that contribute to sales growth
- Experience in team management and development
- Independent, self‑motivated and proactive
- At least 5 years of experience in a similar digital role in a retail or consumer brand
Benefits
- 4‑1 flexible working pattern, with one day from home each week
- Modern, open‑plan offices with extensive career development opportunities
- Well‑being programmes including free gym classes and support from the Retail Trust charity
- Employee recognition schemes such as Frasers Champion and Fearless 1200
- Retail Reconnect programme to gain first‑hand insight into store operations
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