What you will do
Define and lead long-term Paid Search strategies for major accounts, aligned to client business objectives
Provide senior-level consultancy to client stakeholders, navigating complex challenges and growth opportunities
Oversee multiple accounts to ensure strategic consistency, executional excellence, and commercial impact
Develop and mentor managers and analysts, raising the overall capability of the Paid Media team
Identify and lead growth opportunities, including upsell initiatives and expanded service offerings
Guide the strategic direction of high-value paid media campaigns
Translate broader marketing strategies into effective Paid Search plans
Collaborate with SEO, PR, Content and other teams to create integrated campaign strategies
Present strategic roadmaps, performance updates and growth plans to senior stakeholders
Conduct deep-dive account audits to unlock new performance opportunities
Lead innovation and testing frameworks across key accounts
Ensure robust measurement frameworks connect Paid Search to commercial outcomes
Support pitch processes and contribute to winning new business
Maintain expertise in industry trends, automation developments and emerging technologies
Build strong, trust-based relationships with senior client stakeholders
Oversee resource allocation and account structure to protect quality and efficiency
Champion best practice and strategic thinking across the Paid Media team
Requirements
Advanced expertise in Google Ads and Paid Search strategy across large or complex accounts, overseeing multiple accounts simultaneously
Proven ability to develop and implement long-term strategic roadmaps
Strong consultancy skills, with confidence advising senior stakeholders
Experience leading, mentoring and developing team members
Deep understanding of automation, bidding strategies and cross-channel integration
Excellent presentation and communication skills
Commercial mindset with the ability to align performance with business outcomes
High level of attention to detail and commitment to quality
Ambitious, proactive and driven to continually improve standards
6+ years of hands-on experience in Paid Search or Paid Media
Experience managing large budgets and high-value client accounts
Experience contributing to or leading new business pitches and growth initiatives
Locations
Leeds: £45,000 – £52,000Manchester: £48,000 – £57,000London: £52,000 – £60,000
This is a hybrid role, requiring at least two days in the office per week.
Diversity & Inclusion
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
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