TikTok Shop Manager
About Us – The Social Shepherd
We’re one of the leading Social-first agencies in the UK and US, helping global brands, household names, and high-growth scale-ups accelerate their business growth.
We’re a team of 70+ across London, Bath, New York & Miami, with big ambitions to be one of the leading Social Commerce agencies worldwide, alongside our other key service areas including Organic Social, Paid, Creative & Influencers.
The Role & Key Responsibilities
We’re looking for a TikTok Shop Manager to join our growing team. This is a pivotal role sitting at the intersection of TikTok Shop, creator marketing, and organic social- owning both the commercial performance of TikTok Shop and the growth of the brand’s organic TikTok presence.
You’ll be responsible for managing end-to-end TikTok Shop activity while also leading organic handle management, creator sourcing, and content execution to drive both revenue and community growth.
Client & Project Management
- Act as the main day-to-day contact for clients, managing communication and expectations
- Lead project management across TikTok Shop and organic social workstreams
- Ensure smooth delivery across multiple accounts and campaigns
- Work closely with the Account director on brand strategy
TikTok Shop & Commercial Performance
- Manage TikTok Shop operations including product listings, promotions, and campaign execution
- Monitor and optimise performance
- Identify growth opportunities and implement test-and-learn strategies
- Support overall social commerce strategy to drive revenue and scale accounts
Organic Social & Content Management
- Own organic TikTok handle management including posting, scheduling and optimisation
- Lead ideation for both brand-led and founder-led content
- Write engaging, platform-native copy for all content
- Boost high-performing organic content to drive community engagement and reach
Creator & UGC Management
- Source and onboard new TikTok shop creators aligned to brand and campaign objectives
- Brief creators on content requirements, messaging and performance goals
- Manage UGC paid creator relationships
- Build brand ambassador communities
Community Management
- Oversee inbound and outbound engagement across TikTok (comments, replies, interactions)
- Build and nurture brand communities to increase loyalty and conversion
Reporting & Insights
- Deliver monthly performance reports across TikTok Shop and organic channels
- Analyse content, creator and shop performance to inform future strategy
- Translate data into clear insights and actionable recommendations
Skills & Experience
- Must have TikTok shop experience
- Strong experience with TikTok organic
- Experience managing creators and UGC campaigns end-to-end
- Confident in content ideation and understanding of what performs on TikTok
- Strong organisational and project management skills
- Comfortable working with performance data and reporting
- Excellent communication skills and client management experience
- Proactive, detail-oriented and thrives in a fast-paced environment
Why Join Us?
- Opportunity to shape and scale a fast-growing Social Commerce offering
- Work with leading brands and high-growth challengers
- Be part of a specialist, social-first agency at the forefront of TikTok Shop
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