Head of Product Marketing
At Vixio, we’re disrupting and building the future of regulatory intelligence. We are a pioneering RegTech SaaS company helping global organisations turn regulatory complexity into competitive advantage. Our platforms combine automation, AI‑enhanced insights and deep regulatory expertise to deliver real‑time regulatory intelligence and foresight. Through powerful tools, intelligent alerts and workflow automation, Vixio enables compliance teams to move beyond manual research and spreadsheets—empowering them to anticipate change, act faster and make confident strategic decisions. Trusted by some of the world’s leading brands across Payments, Banking and Gambling, our solutions provide actionable regulatory intelligence across more than 180 jurisdictions, helping organisations navigate risk, unlock new markets and stay ahead in rapidly evolving industries.
Key Responsibilities
- Define the story: Translate complex product features into clear, benefit‑driven messaging that connects emotionally and rationally with our target audience.
- Own positioning and differentiation: Develop market segmentation, messaging frameworks and competitive positioning that highlight Vixio’s unique value and category leadership.
- Lead product and feature launches: Plan and execute high‑impact launches that generate awareness, drive adoption, and strengthen customer engagement, from pre‑launch strategy through post‑launch analysis.
- Drive customer marketing for product adoption: Collaborate with Sales and Customer Success to deliver targeted launch communications, onboarding assets and nurture sequences that increase adoption and advocacy.
- Design go‑to‑market (GTM) plans: Build and deliver GTM strategies for new products, features and market expansions, aligning with Product, Sales and Marketing on target personas, channels and success metrics.
- Enable the sales team: Equip Sales with the tools, collateral and training they need to communicate value, handle objections and close deals effectively.
- Drive pricing and packaging strategy: Collaborate with Product and Commercial teams and Senior Leadership to develop pricing models and packages that reflect customer value and support revenue growth.
- Lead competitive intelligence: Continuously analyse competitors, market shifts and customer needs to shape Vixio’s positioning and inform strategic decisions.
- Shape category leadership: Develop narratives and thought leadership that define and elevate the regulatory intelligence and change management category, positioning Vixio as the trusted global leader.
- Measure and optimise impact: Work with the Head of Marketing Operations to track and analyse performance of messaging, launches and GTM plans; use data to refine positioning and inform future strategies.
- Collaborate across teams: Work hand‑in‑hand with Product, Marketing and Commercial leaders to ensure a consistent voice from market insight through to customer success.
Skills & Qualifications
- 8+ years of B2B SaaS product marketing experience, ideally within financial services, compliance or technology sectors.
- Proven track record of developing successful go‑to‑market strategies and executing high‑impact product launches.
- Exceptional communication and storytelling skills – you can turn technical product features into simple, powerful narratives.
- Deep understanding of market segmentation, pricing strategy and customer personas.
- Experience in building sales enablement frameworks and tools that drive measurable commercial performance.
- Analytical mindset with experience using data and research to guide positioning, messaging and GTM decisions.
- Strong collaboration skills with the ability to work effectively across Product, Sales, Marketing and Leadership teams.
- Excellent project management and organisational skills; able to juggle multiple priorities with precision.
- Passion for innovation, category creation and bringing new ideas to market.
- Bonus points for experience working within regulated industries (financial services, gambling, fintech).
- Bonus points for familiarity with buyer intelligence, product analytics and customer feedback platforms.
- Bonus points for exposure to AI, automation or data‑driven SaaS products.
Benefits
- Hybrid Working (2/3 days in the office)
- Flexible working hours
- 20 days working abroad
- Salary sacrifice company car scheme
- Pension
- Health insurance
- Cycle to work scheme
- Dental
- Mental Health wellbeing support
Core values: https://www.vixio.com/vixio-values
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