Marketing Brand Executive Apprentice – Level 4

About the Role

Reporting to the Product Manager, the Brand Executive Apprentice will help to develop and implement the agreed brand strategy for MFS, for all vehicle brands and relevant channels, to drive acquisition of new customers and engage with existing customers.

Key Responsibilities

This role is to provide essential support to the Product Managers and Head of Brand Strategy, specifically:

• Supporting the planning and deployment of the national retail offer campaign in line with our Marketing & MFS strategy
• Complete campaign or ad hoc offer pricing using the relevant pricing calculator for Product Managers to complete their second level checks
• Review advertised offer quotes and Manufacturer costing before sending to Manufacturer
• Prepare finance examples and terms and conditions for Manufacturer advertising
• Review financial promotions/assets and make compliant recommendations to Product Managers for amends
• Attend meetings with Manufacturer & Product Manager where necessary to support Campaign deployment
• Create product input files for offers, for all systems including (but not limited to): MFS Direct / Finance Calculators / Autotrader Calculators / Renault & Dacia Buy Online / CARWOW – Product Managers to sign-off prior to input
• Create supporting material (price walk grids, programme guides etc.) for marketing programmes as required
• Test offers (all brands and channels) in VDS and Live
• Prepare RV subsidy reports for Product Managers – second level checks & send to the Finance Department
• Raise defects for Product area via the JIRA process in Marketing as required, and follow these through to rectification and implementation
• Carry out relevant MI, benchmarking against the market, campaign performance data / monthly dashboard / HQ reports with analytical commentary for Second Level Review before sharing
• Aiding in defining the teams required controls, product monitoring and Consumer Duty adherence
• Prepare provisional presentations for both Product Managers and the Heads of Brand Strategy, with commentary
• Absence cover for Product Manager
• Manage Brand team reporting and dedicated Brand inboxes

About You

• Able to work independently
• Ability to use own initiative
• Robust organisation skills
• Strong attention to detail
• Highly motivated and proactive
• Excellent communication skills
• Ability to liaise with Senior management and external contacts
• Enthusiastic and tenacious personality
• Able to prioritise work to meet tight deadlines
• Excellent PC skills with a detailed knowledge of Microsoft Office, in particular Excel
• Flexible team player able to communicate at all levels both in writing and verbally
• Good analytical understanding
• Customer centric approach, able to always manage stakeholder expectations

What we offer

• 27 days annual leave + bank holidays
• Performance-based bonus
• Loan Plan Scheme – up to 2 vehicles at any one time
• Flexible benefits including retail vouchers, private dental, and health screening
• Cycle to Work & Gym Flex schemes
• Preferential staff savings account
• Wellbeing support through OneHealth
• Employee Assistance Programme (EAP) offers confidential support for personal or work-related issues

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