Growth Marketing Manager

We work with a variety of brands, but our marketing focus is predominantly within the automotive sector, especially across finance, insurance, repair and spare parts.

Alongside this sector focus, we also maintain and develop relationships with a wider network of non-automotive contacts, particularly through our quarterly events, which have a broader marketing and business focus.

We are a growing team of seven people, with ambitions to develop more high-quality leads, build stronger relationships with better-fit clients, win larger projects and create a more predictable pipeline of future opportunities.

We already have strong foundations in place across positioning, content, CRM, outreach and sales process. The opportunity now is to bring more focus, ownership and consistency to how those things are executed day to day.

About the role

We are looking for a commercially minded Growth Marketing Manager to help us build and run a more consistent pipeline generation engine.

This is not a traditional sales role, and it is not a pure brand or social media role. You will not be expected to cold call or close deals. The Founder/MD will continue to lead sales conversations and key client relationships.

Your role will be to create the conditions for better sales conversations to happen. That means owning and improving the day-to-day marketing engine: campaigns, CRM, prospect lists, outreach coordination, event promotion, nurture activity, follow-ups, reporting and pipeline visibility.

You will work closely with the Founder/MD, who will manage the role directly, and with our senior freelance marketing consultant, who will provide strategic direction and have a direct working line into the role.

The right person will be confident, organised, proactive and commercially curious. You will be comfortable taking an existing system and making it work better. You will also be confident enough to challenge, suggest improvements and lead activity forward, rather than simply waiting to be told what to do.

Purpose of the role

The purpose of this role is to help us generate more of the right opportunities.

You will be judged primarily on the health and development of the pipeline: the quality of prospects we are engaging, the consistency of outreach and nurture activity, the visibility of opportunities, and the number of relevant conversations we are helping to create.

This role is about turning strategy into consistent action. We have many of the building blocks already in place. We need someone with the right mindset to focus on them, improve them, and make sure they happen every week.

Key responsibilities

1. Pipeline generation and demand creation

You will help create more high-quality conversations with the right types of organisations.

• Build and maintain targeted prospect and contact lists.
• Research relevant automotive finance, insurance, repair, spare parts and related sector contacts.
• Maintain engagement with existing non-automotive contacts where relevant.
• Support outreach activity through LinkedIn, email, events and content-led campaigns.
• Coordinate nurture activity for warm prospects and existing contacts.
• Identify opportunities to re-engage previous clients, contacts and event attendees.
• Make sure follow-ups happen consistently.
• Track engagement and help move contacts towards meaningful conversations.
• Support the Founder/MD with prospect research before meetings.

You will not be expected to cold call or close sales, but you should be confident contacting people when needed, particularly around events, speaker invitations, follow-ups and relationship-building activity.

2. CRM ownership — Go High Level

You will own the day-to-day management of our CRM, Go High Level, and help make it a useful commercial tool for the business.

• Keep contacts, companies, opportunities and activity records up to date.
• Maintain clear pipeline stages and follow-up actions.
• Segment contacts by sector, relationship type, event attendance, interest and opportunity status.
• Make sure leads and opportunities are properly tracked.
• Improve CRM hygiene and consistency.
• Create useful reports on pipeline, activity and follow-ups.
• Help automate or improve workflows where appropriate.
• Make sure good opportunities do not disappear through lack of follow-up.
• Support the team in using the CRM properly.

The CRM should become a live view of the commercial engine, not just a place where data sits.

3. Campaign planning and execution

You will help plan and deliver focused marketing campaigns that support pipeline growth.

• Coordinate campaigns across email, LinkedIn, content, events and direct relationship-building activity.
• Turn agreed priorities into weekly and monthly activity.
• Work with the Founder/MD and senior marketing consultant to shape campaign messaging.
• Make sure campaigns are delivered on time.
• Test and improve messaging, channels and follow-up.
• Repurpose existing insight, content, event themes and case studies into campaign assets.
• Connect campaign activity back to pipeline and commercial priorities.

The goal is to move from ad hoc activity to a clear, repeatable operating rhythm.

4. Events and relationship marketing

Our quarterly events are an important part of our broader marketing and relationship-building activity. You will help manage the marketing and engagement around these events.

• Build invite lists.
• Manage outreach to potential attendees.
• Contact potential speakers or contributors.
• Coordinate event communications before and after each event.
• Follow up with attendees.
• Track event engagement in the CRM.
• Identify potential opportunities or useful relationships from event activity.
• Turn event themes and conversations into content and follow-up campaigns.
• Maintain relationships with relevant non-automotive contacts.

You should be confident and comfortable contacting people by email, LinkedIn or phone where appropriate, especially for invitations, confirmations, speaker outreach and follow-up.

5. Content and marketing coordination

You will help ensure our content activity is consistent, commercially relevant and connected to the pipeline.

• Coordinate LinkedIn content, email campaigns, newsletters and other marketing activity.
• Gather insights from the Founder/MD, team, client work and events.
• Turn ideas into useful content themes and campaign angles.
• Produce, brief or repurpose content that supports lead generation and nurture.
• Support the development of case studies, credentials documents and sales collateral.
• Make sure content is used to support conversations with prospects.
• Manage the content production workflow.

You do not need to be a specialist copywriter, but you should be confident writing, editing and shaping clear B2B content.

6. Founder and sales support

The Founder/MD will continue to lead sales conversations and closing. Your role will be to support the process around those conversations.

• Prepare background research before sales meetings.
• Organise sales materials and supporting documents.
• Draft follow-up notes or support follow-up actions.
• Track next steps after meetings.
• Maintain proposal templates, case studies and credentials documents.
• Identify common client questions, objections and themes.
• Turn recurring sales themes into content, nurture activity or sales collateral.

You will help make sure the commercial process around sales conversations is organised, consistent and visible.

7. Reporting and accountability

You will help create a clear weekly rhythm around marketing, outreach, events and pipeline activity.

• Produce a short weekly pipeline and marketing activity report.
• Track key indicators such as new prospects, engaged contacts, event activity, follow-ups, booked conversations and active opportunities.
• Highlight what needs attention.
• Help prepare for a weekly sales and marketing review with the Founder/MD.
• Keep priorities, owners and actions visible.
• Challenge politely when things are unclear or slipping.
• Help the business understand what is working and what is not.

The reporting does not need to be complicated, it needs to be useful.

What success looks like

• A healthier and more predictable pipeline.
• More conversations with better-fit prospective clients.
• Stronger engagement with automotive sector contacts.
• Better use of existing relationships and event networks.
• More consistent outreach and nurture activity.
• Better CRM discipline and pipeline visibility.
• Clearer reporting on marketing and pipeline activity.
• Improved follow-up with warm prospects and event attendees.
• More joined-up campaigns, content and relationship-building activity.
• The Founder/MD spending more time on high-value sales conversations and less time chasing the process.

What we are looking for

• Experience in B2B marketing, growth, demand generation, business development support or a similar commercially focused role.
• Strong organisational skills and attention to detail.
• Experience using a CRM.
• An understanding of how marketing activity supports pipeline creation.
• Experience coordinating campaigns across email, LinkedIn, content or events.
• Confidence contacting people by email, LinkedIn and phone where appropriate.
• Commercial curiosity and an interest in how clients buy.
• Ability to work independently and take ownership.
• Confidence to challenge, suggest improvements and lead activity forward.
• A practical, hands-on approach.

Useful but not essential

• Experience in automotive, finance, insurance, repair, parts or related B2B sectors.
• Experience in an agency, consultancy or professional services business.
• Experience using Go High Level.
• Experience with LinkedIn Sales Navigator.
• Experience supporting events or relationship marketing.
• Experience creating or coordinating case studies, newsletters, webinars, roundtables or thought leadership.
• Experience with marketing automation or CRM workflows.

The kind of person who will do well here

You will probably do well in this role if you are proactive, organised, commercially minded, curious, confident, adaptable, comfortable with detail, happy to learn, keen to improve systems, able to bring structure to activity, comfortable working in a small team, confident enough to challenge constructively, focused on outcomes rather than just activity, and interested in how marketing creates commercial opportunities.

You do not need to arrive with every answer. But you do need to have the appetite to learn, adapt and make things happen.

We have a system in place, and there are plenty of resources and support available to help you develop. What matters most is that you have the right mindset: ownership, curiosity, structure and a desire to build momentum.

Working structure

This is a hybrid role: 3 days per week in the office and 2 days per week from home.

You will be managed directly by the Founder/MD. You will also work closely with our senior freelance marketing consultant, who will have a direct line into the role and support on strategy, positioning and campaign direction.

Working relationships

Founder/MD

• Manages the role directly.
• Owns client relationships and closing.
• Provides market and client insight.

Wider team

• Provides client stories, project insight and sector knowledge.
• Supports with content ideas, case studies and examples.
• Helps identify useful relationships and opportunities.

Measures of success

This role will ultimately be judged by the contribution it makes to pipeline. Key measures may include:

• Quality and consistency of CRM usage.
• Growth and quality of target prospect lists.
• Number of engaged contacts.
• Consistency of outreach and nurture activity.
• Number of relevant conversations generated.
• Quality and value of active opportunities.
• Event attendance and post-event follow-up.
• Re‑engagement of existing contacts.
• Campaign activity delivered.
• Improved visibility of the pipeline.
• Reduction in missed follow‑ups.
• Founder/MD time freed up from coordination and administration.

This is not about vanity metrics. The purpose of the role is to help create better commercial opportunities.

At the higher end, we would expect someone who can take more ownership, challenge constructively and help lead the development of the system.

At the lower end, we would expect someone with strong execution skills, good attitude and clear potential to grow into the role.

Working at Black Lab

• Opportunity to shape and lead the marketing of the business.
• Influence across strategy, process, delivery quality and commercial growth.
• A flat structure where good ideas move quickly.
• Work with a team that wants to be pushed and wants to improve.
• Half day Fridays, finish work at 1pm.
• 25 days holiday.
• Profit share programme.

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