Partner, Head of Brand, Content & Experiences

Why this role matters

By integrating brand, content, and experiences, you will create a unified and powerful market presence that strengthens client relationships and drives sustainable growth.

Key Responsibilities

Strategic Leadership

• Define and execute a global brand, content, and experiences strategy, aligned with the firm’s commercial objectives and growth ambitions.
• Act as a trusted advisor to Senior Leadership and Partners on brand positioning, content strategy, and experiential engagement.
• Provide thought leadership on emerging trends in brand, digital experience, content, and AI-driven marketing.
• Champion innovation, including the adoption of new technologies to enhance brand reach, content effectiveness, and audience engagement.

Brand

• Establish a global brand tracking framework, with clear metrics on brand perception, awareness, and positioning versus competitors.
• Deliver a consistent global Brand Visual Identity (VI), narrative, and tone of voice, supported by scalable templates and governance.
• Recommend and implement globally aligned campaigns that amplify the core Knight Frank brand narrative.
• Ensure the brand narrative is optimised for LLM and AI-driven search environments, enhancing discoverability and digital authority.
• Explore and recommend a new global partnership and sponsorship strategy to elevate brand presence and relevance.

Events & Experiences

• Define and implement a new global events strategy, demonstrating measurable impact through physical and digital experiences.
• Establish and track Event KPIs, clearly linking event performance to brand equity and commercial outcomes.
• Lead the optimisation of event platforms (e.g. Cvent) to enhance engagement, data capture, and ROI.
• Manage third‑party platforms (e.g. Headbox) and create efficiencies in event sourcing, delivery, and cost management.
• Ensure all experiences reflect the Knight Frank brand and deliver a consistent, high‑quality client journey.

Content

• Oversee the delivery of global content programmes aligned to the new Brand VI and supported by AI governance frameworks.
• Establish “The View” as a video‑first global digital channel, hosted on Knight Frank’s .com platform.
• Define and implement the optimal model for in‑house content production, balancing quality, scalability, and cost efficiencies versus outsourcing.
• Lead the management and optimisation of Engage to deliver strong SEO performance and measurable content impact.

Operational Oversight

• Develop and implement global frameworks, standards, and governance for brand, content, and experiences.
• Partner with regional and service line teams to ensure seamless integration of brand and content into day‑to‑day commercial activity.
• Ensure data‑driven decision making across all brand and content initiatives, with clear reporting and insight.

People & Culture

• Build, lead, and inspire a high‑performing global team across brand, content, and experiences.
• Drive talent development, succession planning, and capability building across marketing functions.
• Foster a culture of creativity, collaboration, and innovation aligned to the firm’s values.

External & Client Engagement

• Represent Knight Frank as a thought leader in brand, content, and experiential marketing within the real estate sector.
• Strengthen client relationships through compelling storytelling, events, and digital engagement.
• Collaborate with clients and partners on co‑branded initiatives, campaigns, and experiences.

Skills & Experience Required

• Significant senior leadership experience in brand, content, and/or marketing strategy, ideally within a global or partnership‑driven organisation.
• Proven track record of building and scaling global brands and delivering measurable commercial impact.
• Deep understanding of content strategy, digital ecosystems, SEO, and emerging AI/LLM‑driven discovery trends.
• Experience designing and delivering high‑impact global events and client experiences.
• Strong commercial acumen, with the ability to balance creativity with measurable outcomes.
• Excellent stakeholder management skills, with the ability to influence at Partner and Executive level.
• Experience building and leading high‑performing, international teams.
• Strong analytical capability, with experience using data to drive decision‑making and performance improvement.

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