AI Marketing Content Lead
Department: Marketing
Employment Type: Full Time
Location: Farnborough
Description
As the AI Marketing Content Lead for Infor, you will own the end-to-end workflow that turns generative AI outputs into polished, on-brand content that drives pipeline and product adoption. You’ll operate at the intersection of AI tooling, content strategy, and creative direction, guiding AI-assisted production while partnering closely with our in-house offshore creative team (designers and reviewers) to ensure every asset meets quality, accuracy, and brand standards. This role matters because it scales high-performing content without sacrificing craft—helping us move faster across campaigns, product launches, sales enablement, and customer education.
This role follows a hybrid work model, with an expectation to be based in our Farnborough office three days per week.
A Typical Day in the Life Includes:
- Direct AI content generation workflows: Build and refine prompting frameworks, reusable templates, and tool-specific playbooks to produce consistent drafts across formats (ads, landing pages, emails, social, one-pagers, explainers).
- Manage remote creative review cycles: Coordinate handoffs to the offshore design/review team, define review criteria, and run feedback loops that accelerate iterations and reduce rework.
- Maintain brand voice and quality standards: Enforce tone, messaging hierarchy, visual consistency, and factual accuracy; create QA checklists and acceptance criteria for “ready-to-publish” assets.
- Operationalize experimentation and learning: Track performance signals (engagement, conversion, sales feedback) and translate insights into improved prompts, briefs, and creative guidelines.
- Partner cross-functionally: Collaborate with Product Marketing, Demand Gen, Sales, and Product teams to align content outputs to business goals and customer needs.
Basic Qualifications:
- Hands‑on experience using generative AI tools (LLMs and image/video assistants) for production workflows, including prompt iteration and evaluation.
- Strong creative direction and editorial judgment—able to elevate rough outputs into compelling B2B narratives.
- Proven project management skills (prioritization, scoping, timelines, stakeholder alignment) in a high‑velocity environment.
- Experience collaborating with remote/offshore teams, with clear communication habits and comfort working across time zones.
Preferred Qualifications:
- B2B SaaS/domain fluency: Experience writing or directing content for technical buyers (IT, security, data, ops) and translating product capabilities into clear value narratives.
- Content performance & experimentation: Comfort with A/B testing, conversion‑rate basics, SEO fundamentals, and using analytics to improve briefs, prompts, and creative iterations.
- AI governance & responsible use: Familiarity with ethical AI practices (copyright/IP awareness, disclosure norms, bias checks, source validation) and building lightweight guardrails for teams.
- Workflow automation mindset: Experience integrating tools (e.g., CMS, DAM, project trackers) and using automation/no‑code to streamline briefing, versioning, approvals, and asset distribution.
- Design/content systems experience: Exposure to brand systems, component‑based design, or template libraries that improve consistency across teams and channels.
- Editorial leadership: Experience developing style guides, voice/tone frameworks, and reviewer calibration to keep quality consistent across multiple contributors.
- Global collaboration strengths: Prior work across time zones; bonus for multilingual capability or experience adapting content for regional markets.
Success Metrics (Examples)
Faster AI‑to‑publish production (shorter cycle time and higher throughput), and high quality/brand compliance (strong right‑first‑time approval rates with minimal revision rounds) and ultimately, measurable pipeline impact from shipped content (e.g., improved conversion rates, pipeline influenced).
What You Will Need:
- Strong command of AI content tools (able to get useful drafts fast and refine prompts over time)
- Clear creative judgment to keep everything accurate, on‑brand, and high quality
- Solid project management to move work from brief → draft → review → publish without delays
- Great remote collaboration skills to coordinate smoothly with offshore designers/reviewers
- A performance mindset to learn from feedback and results and keep improving what gets shipped
- Positive attitude and strong interpersonal team skills
- Ability to travel up to 5%
What Will Put You Ahead?
Prefer college degree, AI certifications or related work experience.
Possessing post‑production video editing skills are a plus. Knowledge or experience with ClickUp, InDesign, Adobe Illustrator and other design and AI tools is preferred.
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