Director Global Consumer and Market Insights

Director Global Consumer and Market Insights

Location: Banbury, GB, OX16 3UU Zundert, NL, 4881 XZ

About the Role

We are currently hiring for a driven and experienced CMI leader to join our team and play a pivotal role in shaping consumer-centric strategies. This role will focus on generating actionable insights to support business growth, working closely with cross-functional teams to influence key decisions across marketing, innovation, and commercial functions. You will bring a strong understanding of consumers and markets, ensuring that insights are translated into impactful business outcomes.

Key Responsibilities

• Lead and deliver Consumer & Market Insight (CMI) projects to support strategic decision-making
• Translate complex data and insights into clear, compelling recommendations for stakeholders
• Partner closely with Marketing, Sales, and Innovation teams to shape product, brand, and category strategies
• Design and manage quantitative and qualitative research initiatives
• Drive a consumer-first mindset across the organization
• Influence senior stakeholders through strong storytelling and insight-driven narratives
• Monitor market trends, consumer behaviors, and competitor activities to identify opportunities for growth
• Ensure best-in-class research methodologies and continuous improvement of insight capabilities

Qualifications

• Solid experience in Consumer & Market Insights (CMI), ideally within the food or FMCG industry
• Proven ability to influence stakeholders and drive decisions through insights
• Strong analytical skills with the ability to synthesize data into actionable recommendations
• Excellent communication and storytelling capabilities
• Collaborative mindset with experience working across multiple functions
• Commercial acumen and a strong understanding of consumer-driven growth
• Degree in Marketing, Business, Psychology, or a related field, or equivalent experience

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