Director of Sales & Marketing

We are seeking a dynamic and experienced Sales Office Manager to lead the planning, coordination, and execution of all meetings, events, and group bookings at ‘Radisson Blu Liverpool’. This role is pivotal in ensuring a seamless client journey from enquiry through to event delivery, while maximising revenue and maintaining the highest standards of service.

Key Responsibilities – Sales Office Manager

Operational Excellence

• Oversee the management and audit of PMS ensuring all event details are accurately entered and function sheets are clear and comprehensive as well as PMS for billing elements.
• Cross assistance within reservations for blocks and transient where needed to support the office function.
• Maintain an effective filing system and PMS processes to ensure smooth operations and data integrity.
• Coordinate with the Hotel Reservations team to manage group bedroom blocks for events.
• Liaise with the Operations Manager and Head Chef to communicate event requirements and last‑minute changes.
• Ensure all daily Reservations & Events revenue is accurately captured and charged.

Client Experience & Event Delivery

• Manage the full client journey from enquiry to post-event follow‑up, ensuring a seamless and professional experience.
• Conduct and manage show‑rounds for prospective clients.
• Ensure all customer requests and enquiries are handled efficiently and professionally.
• Carry out post‑event follow‑ups and after‑sales calls to gather feedback and secure repeat business.

Team Leadership & Collaboration

• Lead and engage with the operations team and sales office team to create commercial culture, ensuring high performance and proactive client engagement.
• Host and support the weekly operations meeting, reviewing all upcoming events with relevant departments.
• Collaborate with cross‑functional teams to support operational delivery and revenue growth.

Sales & Revenue Management

• Monitor and follow up on all enquiries to maximise conversion and client satisfaction.
• Execute proactive telesales and outreach to drive new business and meet revenue targets.
• Support the delivery of monthly revenue budgets and forecasts.
• Support GM and sales team in budgeting process, weekly forecasts.
• Increase the share and profitability of existing accounts while securing new business across key market segments.

Marketing & Business Development

• Represent Aloft Liverpool at trade shows, exhibitions, and agency visits to promote the Meetings & Events offering.
• Collaborate with the remote sales team to drive agency relationships and new business.
• Work with marketing teams to develop and execute targeted campaigns for Meetings & Events.
• Develop and manage marketing metrics and analytics to measure campaign effectiveness and identify areas for improvement.

Reporting & Strategy

• Produce and analyse daily, weekly, monthly, and quarterly reports to track performance and identify opportunities.
• Stay informed on industry trends and competitor activity to maintain a competitive edge.
• Devise and deliver training strategies to engage hotel team members in identifying and converting sales leads.
• Be integral in the budget process and responsible for delivery and execution of your department.
• Attend HOD meetings and commercial reviews to reflect and report on your business.

Experience

• Attend HOD meetings and commercial reviews to reflect and report on your business.
• The employee should be a positive, pro‑active, outgoing and energetic individual with a ‘can do’ attitude.
• They must have a proven track record in converting Wedding, Conference and Event enquiries to confirmed sales.
• A minimum of 3 years’ experience in Conference and Events or Sales Management role is required.
• An in‑depth knowledge of Opera PMS and M&E CRM is essential.
• The candidate must have strong organisational and communication skills with a pride in the attention to detail they take in their work.
• We are looking for a highly motivated person with good business acumen and an eye for opportunity and detail.

Profit

• Prepare and manage departmental budgets.
• Develop and execute sales strategies to drive revenue.
• Pro‑actively pursue all practices in line with company environmental and energy saving initiatives.

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