Sales Representative – Eastpak UK
Role: Permanent, Full time
Start: ASAP
Location/Travel: Primarily field based, with use of our London Showroom
Package: £30,000 – £40,000 + Bonus + company car + benefits
UK Packs (Eastpak) is looking for an exceptional Sales Representative to join our UK sales team, based in London, United Kingdom. In this full‑time role, you will be responsible for driving the commercial development of a selected distribution channel.
Let’s Talk about the Role
As a Sales Representative, you will be a key member of the UK Packs (Eastpak, Kipling & JanSport) sales team, with full ownership of the commercial development of your assigned channel and customer portfolio. This position will work closely with the UK sales and VM team and the central Business Planning and Merchandising teams.
How You Will Make a Difference
- Developing sustainable and profitable sales of Eastpak Brand through effective management of an assigned portfolio of customers
- Planning and executing business activities to deliver against sales, distribution, and segmentation targets
- Identifying, opening, and developing new accounts while ensuring optimal territory management and distribution aligned with brand strategy
- Visiting existing customers at least once per season and conducting Pre‑Book selling meetings from the London showroom to build long‑term partnerships
- Delivering compelling and professional product presentations to your account base, grounded in a strong understanding of the Eastpak Go‑To‑Market strategy
- Running seasonal staff training sessions (formal and informal), ensuring partner teams are knowledgeable, engaged, and motivated to sell the brand
- Ensuring strong in‑store visibility and premium product presentation, in line with brand guidelines, using appropriate signage and POS materials
- Collaborating closely with your channel marketing partner to support the development and execution of impactful trade marketing campaigns
- Monitoring and analysing weekly sell‑through data to support order management, drive in‑season reorders, and optimise future range planning
Skills for Success
- Minimum 3 years’ experience in Sales with proven track record (preferably within luggage or accessory background)
- Strong interpersonal skills – confident and capable of building good relationships with high levels of communication
- A self‑starter who can work independently
- Data driven with a quantitative and qualitative outlook
- Good organisation skills and a solution‑orientated approach
- Deep appreciation for brands and team culture
- Computer literate and good knowledge of MS Office packages
- Extensive travel up to 70% in UK with occasional trips in EMEA; requires a clean driving licence
A formal education and subsequent University Bachelor or Master’s degree in business is nice to have, but we are most interested in your total experience and professional achievements.
What’s in it For You
- A supportive feedback‑based culture where respect and integrity guide us in what we do
- An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
- Be part of an iconic lifestyle brand in a multi‑brand, multi‑countries organization
- On‑site gym offering health and well‑being initiatives
- A discount card with 50% on all VF brands
This post is not eligible for relocation support
Free to Be, Inclusion & Diversity
As a purpose‑led, performance‑driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
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