Sales Director

Company: C&M Travel Recruitment
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Location: London
Job Description:

Travel Trade Sales Director, Cruising and Tour Operator, £Competitive + car/bonus, Remote with travel.

Are you a commercially driven sales leader with a passion for travel and a proven track record of delivering growth?

We’re looking for an experienced Trade Sales Director to lead a national sales team, drive revenue growth, and strengthen relationships across the UK travel trade. This is a high-profile leadership role where you’ll shape sales strategy, develop key partnerships, and represent leading travel brands at industry events and conferences.

What You’ll Do

  • Develop and deliver the UK sales strategy to achieve ambitious growth targets.
  • Lead, inspire, and develop a high-performing sales team.
  • Build and strengthen relationships with travel agents, consortia, and key industry partners.
  • Identify new business opportunities and emerging market trends.
  • Oversee sales performance, budgets, promotional campaigns, and commercial agreements.
  • Act as a visible industry ambassador, representing the business across the travel sector.

What We’re Looking For

  • MUST have sales leadership experience gained within the tour operating and/or cruise sectors.
  • Proven success in driving revenue growth and exceeding targets.
  • Strong understanding of the UK travel trade and distribution landscape.
  • Exceptional leadership, negotiation, and stakeholder management skills.
  • Strategic mindset combined with a hands-on, results-focused approach.
  • Willingness to travel extensively across the UK and internationally.
  • This is an exciting opportunity to join a globally recognised travel business and play a key role in shaping its future growth and success.

What’s on Offer

  • A highly competitive salary depending on experience, to be discussed on application
  • Car Allowance (or company car)
  • Bonus
  • 30 Days Holiday + Bank Holidays
  • Life Insurance, discounted travel

Ready to take your travel sales leadership career to the next level? We’d love to hear from you.

Posted: June 11th, 2026