Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
As a key member of Longchamp’s boutique team, VM Specialist plays an essential role in creating a luxurious, welcoming, and personalised shopping experience. They are the frontline ambassadors of the brand, combining product knowledge, enthusiasm, and elegance to deliver exceptional service.
Values & Culture
Longchamp embraces five core values:
- Elegance – Providing a refined and polished customer experience
- Authenticity – Acting with honesty and professionalism
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
- Sustainability – Committing to thoughtful, responsible business practices
Role
The VM Specialist will report into the Store Manager and will support the UK VM Manager, store management and the Sales Team. As an ambassador for the Longchamp company, you represent the brand image and embody its values at all times. This position plays a vital role in elevating the brand by producing eye-catching visual displays that lead the customer through the entire store as directed by The Company VM. The ideal candidate will have a strong knowledge of the luxury Retail Sector, will be fully flexible and used to working store trading hours including weekends and late shift finishes. You will be comfortable working both front and back of house with excellent communication skills and a highly proficient level of written and oral English required.
The main responsibility of this role is to support the entire VM and store team in all day-to-day VM activities, which supporting front of house and customer service as required..
Responsibilities
- Create appealing and eye-catching visual displays that lead the customer through the entire store as directed by The Company VM.
- Produce window displays, interior displays, floor plans and special promotions displays as directed by the company strategy.
- To prepare the stock in advance of VM moves.
- To have a good understanding and able to execute the VM guidelines.
- Identify keyways of working and set a clear image of the result keeping an organised and clean way of working as your target.
- Make sure that all VM props are organised, stored, and kept safe when not in use.
- Devise, revise and present ideas as the products sell out.
- Become an Ambassador for all VM requirements In Regent Street.
- Liaise with suppliers and security as required to implement and facilitate a smooth a VM launch.
- Along with management create a support team of VM leads in Regent Street to help with all VM needs for large launches.
- Check window displays twice daily and tidy, maintain and keep clean all VM areas in the store on a regular basis.
- Stock replenishment on sold items on display.
- Support the achievement of daily, weekly, and monthly sales goals
- Monitor individual and team KPIs; drive improvement through action plans
- Identify commercial opportunities on the sales floor and in client behaviour
- Ensure full engagement in store campaigns and product launches
Client Experience & Clientelling
- Maintain the highest standard of personalized luxury service
- Encourage and monitor CRM engagement, including new client capture and VIP retention
- Resolve elevated client concerns with professionalism and brand alignment
- Coach staff on building long-term customer relationships through exceptional service
Person Specification
- Passion for Visual Merchandising
- Professional and refined presence with a client-first mindset
- Solution-focused, adaptable, and calm under pressure
- Motivated by results and team success
- Leads by example with integrity and consistency
- Flexible and willing to work evenings, weekends, and holidays as needed
Key Performance Indicators (KPIs)
- Achievement of store and individual sales targets
- Client retention, CRM capture rates, and VIP contribution
- Mystery shopper results and client feedback scores
- Staff training completion and performance progression
- Inventory accuracy, stock loss, and shrink prevention
- Compliance with visual standards and store audits
- Floor efficiency and productivity (coverage, conversion, ATV, UPT)
Benefits
- Competitive salary
- Monthly and annual performance bonuses
- Enhanced pension contribution
- Generous holiday allowance after qualifying period
- Private health cover after qualifying period
- Enhanced Maternity, Paternity and adoption pay
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