We exist to create a more equal society for women, at home, at work, in communities and institutions. We fight for gender equity through system-level change by educating about and advocating for living in sync with your cycle. We are inclusive, innovative learners and storytellers. We never tell others what to do but provide the tools, the platform and the environment for people to share their stories and lived period realities. We amplify voices and stories that deserve to be shared to spark curiosity for cycle‑tracking and allow for peer‑to‑peer learning. Our aim is to share high quality resources (blogs, articles, trackers), courses and tools (tracking app) – for free – to inspire, educate and empower 1 billion people by 2030.
Why this role matters
The Woo Cycle book project is a key part of how Period Reality expands menstrual and body literacy beyond adults to young readers and families. This book will help children understand their bodies, cycles, and change in a respectful, age‑appropriate way, breaking taboos and opening space for honest conversation.
What you’ll do
- Lead and manage the social media presence for The Woo Cycle book project
- Develop creative content ideas aligned with the book’s mission and audience
- Create and schedule posts across platforms such as Instagram and LinkedIn
- Engage with our online community through comments, messages, and conversations
- Collaborate with volunteers and creative contributors to develop campaigns and content
- Shape messaging so it remains accessible, sensitive, and mission‑aligned
- Explore trends, formats, and storytelling approaches to increase engagement and reach
- Monitor platform performance and refine strategies to grow awareness and impact
What we’re looking for
- Experience managing social media platforms and creating digital content
- Strong interest in storytelling, community engagement, and social impact
- Familiarity with Instagram, LinkedIn, and evolving digital trends
- Someone proactive, creative, and able to take ownership of tasks consistently
- Strong written communication and audience engagement skills
- Able to handle sensitive topics with empathy, care, and respect
- Comfortable working collaboratively while also managing tasks independently
- Excited about helping make body literacy accessible to families and communities
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