Outskirts of Leeds – 5 days onsite
ThePlaceToBe are proud to be partnering with a growing retail brand who are continuing to invest heavily into their ecommerce and digital offering. As part of their next phase of growth, they’re now looking for a commercially focused Digital Marketing Manager to take ownership of acquisition and retention marketing activity across multiple digital channels.
About the role
This is a performance-driven digital marketing role focused on driving profitable customer growth across paid media, CRM and organic social channels. You’ll play a key role in shaping and delivering digital marketing activity that improves customer acquisition, retention and overall brand performance.
What you’ll be doing day to day
- Owning and managing customer acquisition activity across paid social, PPC and other digital channels
- Leading CRM and email marketing activity, including lifecycle campaigns, customer retention and automated journeys
- Driving organic social performance and helping shape content and channel strategy
- Monitoring and optimising campaign performance, budgets and ROI across all digital activity
- Using data, analytics and insights to identify opportunities for growth and improved performance
- Working closely with internal teams and external agencies to ensure campaigns are aligned and delivering against commercial objectives
- Supporting wider brand and ecommerce campaigns, launches and promotional activity
About you
This role would suit someone who thrives in a fast-paced ecommerce or retail environment and enjoys balancing performance marketing with brand growth and customer engagement. You’ll be commercially minded, data-driven and confident managing multiple digital channels.
What we’re looking for
- Previous experience in a Digital Marketing Manager or Performance Marketing role within retail, ecommerce or consumer brands
- Strong understanding of paid media, customer acquisition and retention strategies
- Experience across CRM, email marketing and lifecycle campaigns
- Knowledge of analytics, reporting and campaign optimisation
- Experience managing or supporting organic social activity
- A collaborative approach with the ability to work closely with creative, ecommerce and wider marketing teams
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