CRM & lifecycle Manager – Klaviyo – £60,000

Overview

A fast-growing D2C e-commerce brand is looking for a CRM & Lifecycle Manager to join their growth team. This is a hands-on role, focused on email and SMS marketing, driving repeat purchases, and supporting key trading moments. Location: London (3 days per week). Salary: Up to £65,000. You’ll work closely with the growth, creative, and merchandising teams to execute campaigns, optimise automated flows, and ensure lifecycle marketing drives measurable impact.

Responsibilities

• Own the planning, execution, and optimisation of all email and SMS campaigns.
• Build and refine lifecycle journeys and automated flows to increase repeat purchase and engagement.
• Identify key customer segments and deliver targeted campaigns.
• Run testing and reporting to track performance and inform future campaigns.
• Maintain CRM data quality, segmentation, and audience capture.

Requirements

• 4+ years’ experience in CRM or lifecycle marketing within e-commerce or D2C.
• Hands-on experience with CRM platforms (e.g., Klaviyo, Ometria, or similar).
• Strong attention to detail and ability to work to campaign deadlines.
• Data-driven mindset with ability to analyse and act on campaign performance.
• Collaborative approach to working with growth, creative, and merchandising teams.

Opportunity

This is a fantastic opportunity for a CRM professional looking to take full ownership of lifecycle marketing at a fast-growing, ambitious e-commerce business.

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