Commercial Growth and Insights Manager

Overview

We are seeking a proactive and commercially savvy Commercial Growth & Insights Manager to lead the optimization of our Strategic Partnerships and Affiliate business. In this role you will harness data-driven insights to evaluate campaign effectiveness, identify growth opportunities, and implement strategies that drive revenue and profitability.

Responsibilities

• Lead the optimization of Strategic Partnerships and Affiliate business.
• Evaluate campaign effectiveness, identify growth opportunities, and implement revenue-driving strategies.
• Shape and implement novel commercial strategies to maximise the impact of campaigns and develop new Commercial Playbooks.
• Manage the business rhythm, ensuring seamless preparation for weekly, monthly, and quarterly business reviews for senior stakeholders – owning trading queries and commentary for teams outside SPA.
• Oversee Trading Reporting, collaborating with stakeholders both inside and outside the SPA organization, and provide a mix of automated and manual performance reports and analyses.
• Transform performance metrics into actionable recommendations, ensuring continuous improvement across affiliate marketing initiatives and broader business performance.
• Develop and maintain comprehensive performance dashboards to track KPIs including sales, traffic, conversion rates and ROI; analyze trends and patterns to identify growth opportunities and areas for improvement.
• Prepare and present regular performance reports to senior leadership, owning trading reporting, queries and commentary as necessary.
• Conduct post-campaign analyses to identify key learnings and actionable recommendations.
• Collaborate with commercial and finance teams to integrate insights into campaign planning and execution through Commercial Playbooks.
• Analyze affiliate performance data to identify high-performing partners and under-performing campaigns; suggest and implement optimisations to grow top- and bottom-line performance.
• Recommend strategies for expanding the network of partnerships and maximizing the organisation’s profitability.
• Partner with the Commercial teams (Business Development and Account Management), Operations, Finance, and Analytics teams to align on campaign goals and performance metrics.
• Act as a strategic advisor to internal teams, ensuring marketing efforts align with overall business objectives.

Qualifications

• Minimum of 3 years in a Commercial Strategy, Marketing Analytics, or Senior Sales role (or similar).
• Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree preferred.
• MBA a plus.
• Proven experience with SQL.
• Familiarity with Python and Claude Code highly desirable.
• Experience within ecommerce or online affiliate marketing is highly desirable.
• Business Acumen: proactive, results-driven mindset with a clear focus on driving profitability and growth.
• Strategic Insight: strong understanding of marketing performance metrics and the ability to translate data into actionable business strategies.
• Analytical mindset: proven ability to manage and analyse large datasets with precision and efficiency.
• Proficiency in Excel and Tableau.
• Stakeholder Engagement: excellent communication skills with the ability to effectively influence and collaborate with stakeholders at senior levels.
• Cross-functional leadership: experience in managing cross-functional projects and coordinating business review processes.

Benefits

Full benefits package including travel perks, generous time-off, parental leave, flexible work model (with some offices), and career development resources.

Equal Opportunity

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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