Customer Selections and Analytics Consultant
Salary up to: £50,000
This is a strong opportunity for a commercially minded analytics professional to combine technical delivery with stakeholder impact. You will play a key role in driving targeted marketing activity and improving campaign performance through data-led insight, working in a highly collaborative environment.
The Company
They are a well-established organisation with a strong customer focus and a growing investment in data and analytics. Analytics plays a key role in shaping marketing effectiveness, customer engagement, and strategic decision making. The business operates in a structured and regulated environment, offering stability alongside the opportunity to influence change through data. They foster a collaborative culture where stakeholder partnerships are central to success.
The Role
- Develop and deliver customer selections for marketing, research, and service communications using SQL
- Ensure campaigns are accurately targeted, compliant, and aligned to business objectives
- Build and enhance dashboards to evaluate campaign performance and test and learn activity
- Provide clear, actionable insight to improve targeting, ROI, and customer engagement
- Work closely with stakeholders to translate business requirements into analytical solutions
- Act as a subject matter expert across customer datasets to support selection and analysis activity
- Communicate complex insights clearly to both technical and non-technical audiences
- Support continuous improvement through feedback loops between selection and performance analysis
- Implement quality assurance processes to ensure outputs are robust and compliant
Your Skills and Experience
- Strong SQL capability for data extraction and customer segmentation
- Experience with data visualisation tools such as Power BI or similar
- Strong commercial experience delivering insight to support marketing or customer strategy
- Ability to manage and influence a range of stakeholders
- Experience presenting data and recommendations clearly, both verbally and in writing
- Comfortable working with complex datasets and translating insight into action
- Understanding of campaign analysis, testing methodologies, and performance measurement
What They Offer
- Structured career progression within a growing analytics function
- Opportunity to influence end-to-end campaign strategy and customer engagement
- Collaborative, supportive team environment with a strong focus on development
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