Director of Branded Content (Podcasts) – 12 Month FTC
Overview
You’ll be joining Bauer Media’s Audio Commercial and Digital Content team, where creativity meets commercial impact. This highly collaborative environment brings together podcast production, editorial, sales and marketing teams to create standout audio content and meaningful brand partnerships.
The Difference you will make
Take ownership of the commercial strategy and performance of Bauer’s podcast portfolio, ensuring podcasts are both creatively compelling and commercially successful, driving revenue through partnerships, sponsorships and branded content opportunities. You’ll act as the bridge between content, talent and sales, influencing how we position and grow our podcast offering across the market.
Your role
Lead the commercial approach for Bauer’s podcast portfolio, ensuring strong alignment between creative output and revenue generation.
Responsibilities
- Define and deliver the commercial strategy for podcasts, driving revenue across sponsorship and branded content
- Support sales teams with insight, collateral and commercial narratives
- Lead partnership opportunities from brief through negotiation and execution
- Build relationships with talent, hosts and agents
- Oversee portfolio performance including forecasting and reporting
- Collaborate with internal teams for campaign delivery and operational excellence
- Work with agencies and clients to increase awareness and conversion
Essential Skills
- Experience in branded content within a media or digital content environment
- Strong commercial mindset with experience driving revenue through partnerships and sponsorship
- Experience working with sales teams, agencies and client relationships
- Ability to lead complex commercial deals from concept to delivery
- Strong stakeholder management, influencing and negotiation skills
- Ability to manage multiple priorities in a fast‑paced environment
Desirable Skills
- Experience within podcast, audio or radio environments
- Background in video‑first or multi‑platform media organisations
- Experience creating branded content solutions that balance audience and commercial goals
Working Pattern / Location
London‑based with a hybrid working model (2 days in the office). This is a 12‑month fixed‑term contract with an ASAP start.
Benefits
- 28 days holiday, bank holidays and 2 volunteer days
- Access to Bauer Academy for personal development
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
- Flexible working opportunities
- And many more – full benefits details available at https://www.bauermedia.co.uk/join/careers/
We are an international employer and believe in equal opportunities for all. We are committed to an inclusive and accessible recruitment process. If you need any reasonable adjustments because of a disability or long‑term health condition, please let us know.
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