Head of Content, Brand and PR

Hybrid – London (2 days per week in office)

Are you a standout storyteller who can build a content function from the ground up? Do you combine strategic vision with exceptional hands‑on writing skills? If you’re excited by the idea of shaping a brand, elevating content quality, and driving audience growth, this senior role could be your next big move.

Responsibilities

• Lead content strategy: Build and implement a content strategy and operating framework from scratch.
• Launch content creation: Write and oversee high‑quality content across white papers, blogs, web, thought leadership, and campaigns.
• Brand development: Lead the rollout of a new brand, ensuring consistency, creativity and strong visual identity.
• Social media: Manage paid and organic social activity, using insight to grow reach and engagement.
• PR & reputation: Shape a new PR model, support senior spokespeople and manage reputation and risk.
• Digital content: Optimize website content, SEO and discoverability to support acquisition and conversion.
• Collaboration: Work with colleagues, members and partners to identify impactful content opportunities.
• Leadership: Manage a Creative Designer and Social Media Manager, setting direction and standards.

Qualifications

• Bring exceptional writing and editing skills – content is at the heart of this role.
• Experience creating content within the healthcare space (e.g., white papers, blogs, web content) and a track record of developing content strategies that drive audience growth and awareness.
• Strong understanding of what works across digital and social platforms.
• Experience managing content, design or social teams.
• Brand development and rollout experience.
• Ability to juggle multiple projects, deliver at pace and operate confidently at a senior level.
• Comfortable building a function from scratch and adapting quickly in a fast‑moving environment.

Desirable Experience

• Experience shaping or launching a PR model.
• Knowledge of SEO, analytics and CMS platforms.
• Experience in a charity or membership organisation.
• Understanding of accessibility and inclusive content principles.

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