Who We’re Looking For
An Analyst with a strong aptitude to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyse data across the digital and marketing ecosystem to understand what is working, and what needs to be optimised.
Working closely with the wider analytics and data team you will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use of available data to deliver against the client vision.
On a day‑to‑day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. This will be developed and delivered with the wider team of client services, strategy and media planning so a team player is a must.
Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.
What You’ll Be Doing
- Deliver end‑to‑end analyses aimed at helping Marketing to improve the experience of the customer
- Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
- Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers
- Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
- Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
- Manage and resolve data issues involving quality and consistency of data
- Be the clients trusted advisor on data and analytical methodology – make it easy for them to make business decisions based on data
- Present to clients and attend client meetings
- Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision‑making
- Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team
What You’ll Need
- 3+ years working in a marketing environment as an analyst
- Experience of coding languages such as Python, SQL, R
- Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau
- Experience of web analytics platforms such as Google Analytics
- High level Microsoft Word, Excel and PPT skills
- Attention to detail and a commitment to accuracy
- Well‑developed numeracy skills
- Able to translate business needs and requirements to analytical methods and outputs
- Good written and verbal communication skills
- High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift
- Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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