Sales and Events Executive

Overall earnings – up to £40,000, dependent on experience.

The Role

The Sales & Events Executive is a pivotal role focused on driving revenue through business development, guest relationship management, and seamless execution of private dining, corporate bookings, and events while delivering exceptional hospitality. The Sales & Events Executive will maximise reservations performance for large group and private dining reservations and proactively identify new event and partnership opportunities. They will work closely with the Head of Sales to position Caravan as a leading destination for events & group dining experiences.

What You’ll Do

Business Development

• Build relationships with corporate offices, event agencies, hotels, and local businesses
• Attend networking events, trade shows, and industry gatherings to generate leads
• Work with the Head of Sales to proactively reach out to previous bookers promoting new initiatives

Reservations & Event Management

• Oversee semi/private dining and full venue hire enquiries, ensuring a seamless journey from initial enquiry through to post‑event follow‑up
• Prepare event assets such as proposals and quotes based on the guests’ needs
• Attend show rounds and meetings for clients
• Co‑ordinate with internal teams such as kitchen and management to ensure seamless execution of large group bookings and events
• Establish a strong physical presence at events when required, especially major revenue‑driving events, to support guest relationships onsite
• Build strong relationships with repeat clients and corporate accounts
• Ensure all bookings have the correct payments, either card authorisation is completed or invoiced and paid via BACS prior to the booking date
• Ensure run‑sheets and pre‑orders are created in a timely manner for the venues
• Manage booking systems and ensure accurate reporting on covers, bookings & revenue
• Support the Head of Sales & Events with ad‑hoc duties such as booking reports, system settings updates and future campaign planning & execution
• Attend key internal Caravan events

Requirements

Essential Experience

• Minimum 2 years’ experience in hospitality reservations and event management
• Proven track record of hitting revenue targets and driving sales initiatives
• Hands‑on operational experience in restaurants or events (understanding service delivery from floor level)
• Experience managing corporate accounts and B2B relationships
• Proficiency in booking systems (SevenRooms or OpenTable preferred)

Skills & Competencies

• Excellent written and verbal communication skills for client proposals and presentations
• Strong relationship‑building and negotiation abilities
• Highly organised with the ability to manage multiple events simultaneously and meet tight deadlines
• Meticulous attention to detail in documentation, contracts, and financial processes
• Commercial awareness including budgeting, quoting, and P&L impact
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)

Personal Attributes

• Self‑motivated and proactive approach to business development
• Professional demeanour for guest‑facing meetings and show‑rounds
• Flexibility to work evenings and weekends when events require
• Alignment with Caravan’s values: DEIB, sustainability, and community focus

Desirable

• Existing network within London/Manchester corporate offices, event agencies, or hotels
• Experience with CRM systems and sales reporting
• Knowledge of food & beverage trends and coffee culture
• Understanding of licensing and event regulations

Benefits

• Free meals & drinks while working
• Dining discount when visiting with family & friends
• Coffee discount
• Bike‑to‑work scheme
• Mental health and well‑being support
• Financial health education and support
• Leadership training and development
• Birthday & anniversary treat – Caravan voucher to spend in any of our restaurants
• Development and career progression – 80% of all management roles are filled internally

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