Area Sales Manager – Surfacing & Play Sectors

• Work Experience: Minimum 3 years B2B field sales experience within construction, surfacing, landscaping, builders’ merchants, or plant hire; proven contractor management skills; full UK driving licence.
• Salary: £38,000 – £40,000 per year plus performance bonus.
• Location: Lofthouse, Wakefield, United Kingdom.

Job Description

• Location: North of England (Field‑Based)
• Salary: £38,000 – £45,000 base + uncapped bonus + company car + benefits
• Sector: Construction, Surfacing, Outdoor Play

Key Responsibilities

• Strategic Growth: Formulate and execute a territory business plan, manage existing accounts, and convert new business opportunities.
• Contractor Network Management: Support an established network of regional surfacing contractors while systematically onboarding new contractors.
• Specification & Pitching: Promote a market‑leading surfacing range directly to local authorities, sports clubs, community projects, and play equipment manufacturers.
• Project Tracking: Identify and pursue upcoming commercial tenders and local projects to secure early‑stage quoting opportunities.
• Technical Consultation: Act as the go‑to regional expert, providing technical product advice to sports contractors, architects, town planners, and design consultants.
• CRM & Reporting: Leverage the internal CRM system to maintain data accuracy, track competitor trends, and report pipeline forecasts.

Requirements

What We Are Looking For

• Sales Background: Proven track record in consultative, solution, or technical B2B sales.
• Sector Cross‑Over: Prior experience within outdoor play, landscaping, surfacing, or civil engineering is highly desirable.
• Alternative Backgrounds Welcomed: Experience in tool/plant hire, builders’ merchants, electrical wholesalers, trade counters, or heavy construction supply environments.
• Communication: Exceptional interpersonal skills with the ability to comfortably deliver tailored product presentations to technical stakeholders.
• Mobility: Self‑motivated operator comfortable managing own diary and travelling extensively across the North of England.
• Licence: Full UK driving licence is essential.

Opportunity & Benefits

• Financial Package: £38,000 to £45,000 per annum base salary (negotiable based on experience).
• Bonus Scheme: Highly rewarding, uncapped bonus scheme directly linked to sales performance.
• Assets & Perks: Dedicated company car, 23 days annual leave plus bank holidays, and enrollment into the company pension scheme.
• In‑Depth Training: Comprehensive initial induction and ongoing technical training covering product composition, sports/play usage guidelines, and sector compliance.

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